Brand Tone

Aspirational, confident, and community-focused, positioning the brand as leaders in the European market. The language is protective and empowering for collectors, elegant, sophisticated, and direct, assuming a shared passion to create an immediate connection.

Brand Values

• •Quality and Protection
• •Collector-Centricity
• •Passion
• •Community
• •Aesthetic and Design

Best Practices

• •Always Use "Collector-First" Language: Frame all communication from the perspective of a fellow collector. Use terms like "your collection," "your passion," and "your investment" to show understanding and build trust.
• •Maintain a Premium and Confident Tone: Avoid overly casual slang or language that undermines the brand's positioning as a high-quality, leading European brand. Use confident statements like "The ultimate protection" and "Designed for the discerning collector."
• •Focus on Visual Storytelling: Continue to use high-quality, aspirational images and videos on social media. Showcase not just the products, but the end result: beautiful, well-protected collections that inspire envy and admiration.
• •Emphasize "Protection" and "Passion" in All Copy: These two words are the pillars of the brand. Ensure that marketing copy, product descriptions, and social media posts consistently link the passion for collecting with the need for protection that the brand provides.
• •Engage with the Community Authentically: When responding to comments or featuring user-generated content, do so in a way that is appreciative and reinforces the shared passion for the hobby. Highlight customers' collections (with permission) to build a stronger sense of community around the brand.

Social Perception

The brand is perceived positively among its niche target audience, seen as a reliable and high-quality option for protecting Funko Pop! figures. It is viewed as a brand for serious collectors willing to invest in protecting their assets, reinforced by a professional online presence and active social media engagement.

Copy Examples

• •Your collection is a testament to your passion. Don't just store it, showcase it. Our display cases offer next-level protection with a design that makes every figure a centerpiece. It's time to organize, showcase, and impress. #TheFanatikoBrand #ProtectYourPassion #FunkoCollector
• •YOUR PASSION DESERVES SUPREME PROTECTION. Built to last, designed to impress. Discover the collector's choice for Funko Pop! protection.
• •Tired of dust and damage threatening your Funko Pop! collection? The Fanatiko Brand offers crystal-clear, durable protectors trusted by collectors across Europe. Protect your investment and give your grails the security they deserve. Shop now for free shipping on orders over 60€!
• •Don't Leave Your Collection to Chance. Upgrade to Fanatiko.
• •That feeling when your chase Funko Pop! is safe and sound. That's the Fanatiko feeling. #FunkoPop #CollectorLife #Fanatiko