Brand Tone

Natural & Gentle, Youthful & Approachable, Informative & Educational, Trustworthy & Efficacious, Aspirational yet Accessible

Brand Values

• •Naturalism: Sourcing over 600 natural ingredients from 25 countries and focusing on their inherent benefits.
• •Value: Offering high-quality products at reasonable prices, providing good value to consumers.
• •Variety: Catering to diverse skin types and concerns with a wide range of products.
• •Innovation & Science: Combining natural ingredients with Korean technological advancements in skincare.
• •Clean Beauty: Commitment to effective skincare that blends nature with science, and a move towards sustainable practices and vegan-friendly options.
• •Customer Empowerment: Aiming to empower customers to embrace and love their natural skin by offering suitable choices.

Best Practices

• •Emphasize Nature & Gentleness: Always highlight the natural ingredients and their gentle efficacy. Use descriptive words that evoke nature (e.g., "lush," "fresh," "earth-derived," "botanical").
• •Maintain an Uplifting & Approachable Voice: Use positive language, emojis where appropriate (especially on social media), and a friendly, conversational tone. Avoid overly technical jargon unless explaining an ingredient's benefit clearly.
• •Educate and Inform Subtly: Weave in skincare tips or ingredient benefits naturally within the product descriptions or social media captions. Position the brand as a knowledgeable friend in skincare.
• •Connect with K-Beauty Trends Authentically: Reference popular K-beauty concepts like "glass skin" or "chok-chok glow" where relevant, but always tie it back to the product's specific benefits and natural formulations.
• •Be Visually Consistent with Copy: Ensure the copy complements the bright, clean, and nature-inspired visuals used in marketing materials. The language should evoke the same feeling as the imagery.

Social Perception

Generally viewed as a reputable and popular K-beauty brand in India, known for its natural ingredients and effective products. Customers appreciate the "glow-enhancing" and "skin-friendly" nature of its products.

Copy Examples

• •Headline: Unveil Your Natural Radiance with Rice Water Bright! Body: Inspired by ancient Korean beauty rituals, our Rice Water Bright collection gently cleanses and illuminates, leaving your skin soft, supple, and glowing. Embrace the power of nature. ✨ #TheFaceShopIndia #KBeautyGlow #RiceWaterRadiance Call to Action: Shop the Glow
• •Headline: Jeju Aloe: Your Skin’s Soothing Oasis 🌿 Body: Sun-kissed or stressed out? Our Jeju Aloe Vera Fresh Soothing Gel, packed with 99% pure aloe extract, instantly calms, hydrates, and revitalizes. Nature’s best for your skin’s rest. Call to Action: Discover Soothing Relief
• •Headline: Meet Your K-Beauty Must-Haves! Body: From achieving that coveted 'glass skin' to tackling daily skin concerns, The Face Shop brings you authentic Korean skincare. Infused with nature, powered by science. What’s your skin craving today? Call to Action: Explore K-Beauty Secrets
• •Headline: Clean Beauty, Glowing Results. The Face Shop Promise. Body: We believe in harnessing nature's finest, like Chia Seed and Mango Seed, blended with innovative Korean technology. Kind to your skin, kind to the planet. Experience beauty that feels as good as it looks. #CleanBeauty #NaturalSkincare Call to Action: Shop Clean & Conscious
• •Headline: New! Travel-Friendly Minis – Big Skincare Benefits! Body: Your favorite The Face Shop essentials, now in perfectly portable sizes! Try our bestsellers like the Rice & Ceramide Emulsion or Chia B12 Hydro Cream on-the-go. Great for your bag, even better for your skin. Call to Action: Grab Your Minis!