Brand Tone

Helpful and Friendly, Inspiring and Creative, Knowledgeable, Approachable, Enthusiastic

Brand Values

• •Customer Service
• •Quality and Selection
• •Creativity and Inspiration
• •Community Focus (Local)
• •Accessibility

Best Practices

• •Prioritize a Friendly & Approachable Voice: Always write as if you're having a helpful conversation with a fellow creative. Use welcoming language and avoid overly technical jargon unless explaining something specific.
• •Emphasize Inspiration and Possibility: Frame your products and services as tools for creativity. Use evocative language that sparks imagination and showcases the potential of the fabrics.
• •Highlight Expertise & Helpfulness (Subtly): While being friendly, also convey that your team is knowledgeable and eager to assist. Offer tips, answer questions proactively in your content, and make it easy for customers to seek help.
• •Be Enthusiastic and Positive: Let your passion for fabrics and creating shine through. Use exclamation points appropriately and maintain an upbeat tone, especially when showcasing new arrivals or customer projects.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used across all platforms (website, social media, Etsy, email) aligns. This includes not just the words but also the 'vibe' – if you use emojis on Instagram, consider if a similar level of informality is appropriate for email newsletters, for instance. The key is a cohesive and recognizable brand voice.

Social Perception

Positive, Reliable, Helpful Resource, A 'Gem'

Copy Examples

• •Headline: Unleash Your Inner Designer! ✨ Body: Dive into a universe of color, texture, and possibility at Fabric Planet. From luxurious silks to durable denims, find the perfect material to bring your vision to life. Our friendly team is always here to help you find exactly what you need! #FabricHeaven #DIYFashion #SewInspired
• •Headline: Got a Dream Project? We Can Sew That! 🧵 Body: Don't let that amazing idea just sit in your sketchbook. At Fabric Planet, we offer custom sewing, pattern making, and expert advice to help you create anything from custom curtains to your next runway look. Swing by our Venice store or shop online – let's make something beautiful together! #CustomSewing #FabricExperts #LAFashion
• •Headline: Your Next Creation Starts Here! Huge Selection, Great Prices. ✂️ Body: Why wander when your perfect fabric is waiting? Fabric Planet offers an incredible array of high-quality fabrics and trims without breaking the bank. Come explore our wonderland of textiles and get inspired for your next DIY masterpiece! Our knowledgeable staff can't wait to assist you. #FabricSale #SewingCommunity #CraftLife
• •Headline: From Swatch to Stunning: We're With You Every Stitch! 💡 Body: Not sure where to begin? Request your free swatches today and let our team at Fabric Planet guide you. We love talking textiles and helping you choose the ideal fabric for any project, big or small. Your creativity is our passion! #FabricSwatches #HelpfulService #CreativeJourney
• •Headline: More Than Just Fabric – It's a Planet of Possibilities! 🪐 Body: At Fabric Planet, we believe in the power of creation. That's why we offer not only an amazing selection of fabrics and notions but also the support and services to help you achieve your sewing goals. Visit us online or in sunny Venice, CA, and let's get creative! #FabricStore #VeniceCA #InspiringCreativity