Brand Tone

Friendly and Approachable, Community-Focused, Inspirational and Encouraging, Helpful and Educational, Passionate

Brand Values

• •Quality Products
• •Customer Support & Connection
• •Community Building
• •Inspiration and Creativity
• •Value for Money
• •Family-Oriented
• •Adaptability and Entrepreneurship

Best Practices

• •Embrace "We" and "You": Use inclusive language that fosters a sense of community and direct address. Speak to the customer as a fellow quilting enthusiast.
• •Share the Passion: Let genuine enthusiasm for quilting shine through. Use descriptive, evocative language when talking about fabrics, patterns, and the joy of creating.
• •Encourage Interaction: Always include a call to action that invites engagement, whether it's asking a question, prompting shares, or inviting users to join the community group.
• •Be Helpful and Educational: Even in promotional copy, try to offer a small tip, a bit of inspiration, or a link to a helpful resource. This reinforces the brand's supportive nature.
• •Maintain a Personal Touch: Incorporate elements of the founders' story or the family-run aspect where appropriate, especially in newsletters and "About Us" sections, to humanize the brand and build trust. Regularly feature personal messages or updates.

Social Perception

Positive Reputation for Quality, Appreciation for Pre-Cuts and Kits, Engaged Community, Seen as Supportive, Generally Trusted

Copy Examples

• •Facebook/Instagram Post (New Fabric Arrival): Fresh off the bolt and bursting with color! ✨ Our new [Collection Name] fabrics have just arrived, and we can already imagine the stunning quilts you'll create. Which print is calling your name? Show us what you're making! #TheFabricHut #QuiltingJoy #NewCollection #FabricLove #CommunityCrafts
• •Newsletter Snippet (Promoting a Kit): Hello, quilting family! Ready for your next cozy project? Our 'Whispering Pines' quilt kit has everything you need – beautifully coordinated, precision-cut fabrics and an easy-to-follow pattern. Let's stitch up some happiness together! P.S. We love seeing your finished masterpieces, so don't forget to share them in our Facebook group! [Link]
• •YouTube Video Description (Tutorial): Learn how to master the art of chain piecing with Marc! 🧵✨ In this tutorial, we break it down step-by-step, making it perfect for beginners and a great refresher for seasoned quilters. Grab your scraps and let's quilt smarter, not harder! What techniques would you like to see next? Let us know in the comments! #TheFabricHutTutorials #QuiltingTips #LearnToQuilt #CraftingCommunity
• •Website Banner (Sale Promotion): Unleash Your Creativity for Less! 🎉 Our Summer Stash Buster sale is ON! Get [XX]% off all pre-cuts and notions. It's the perfect time to stock up and start that project you've been dreaming of. Happy quilting! Shop Now -> [Link]
• •TikTok Video Caption (Showcasing a quick project): Speedy HSTs (Half-Square Triangles) anyone? 😉 Watch how our titanium blades make cutting a breeze! What are you sewing this weekend? #QuiltingHacks #TheFabricHut #SewSatisfying #TikTokQuilts #CraftyFun