Brand Tone

Caring and Protective, Informative and Trustworthy, Eco-conscious and Responsible, Reassuring and Safe, Friendly and Approachable

Brand Values

• •Health and Safety
• •Natural Solutions
• •Sustainability and Environmental Responsibility
• •Efficacy
• •Transparency
• •Family-Oriented

Best Practices

• •Prioritize Safety and Well-being: Always frame the product as a solution for protecting loved ones, emphasizing gentle, natural, and skin-friendly aspects.
• •Educate and Inform: Back up claims with facts (e.g., PMD, recommendations by health bodies, hours of protection) to build trust and showcase expertise.
• •Emphasize "Natural" and "Sustainable": Consistently highlight the plant-based ingredients and the company's commitment to eco-friendly practices. This is a key differentiator.
• •Use Reassuring Language: Employ words like "gentle," "safe," "proven," "kind," and "peace of mind" to alleviate concerns about chemicals and efficacy.
• •Maintain a Friendly and Accessible Voice: Write in a clear, straightforward manner that is relatable to families and everyday users, avoiding overly technical jargon unless explained simply.

Social Perception

Positive Perception: Many customers appreciate THEYE for its natural ingredients, pleasant smell, and effectiveness, particularly for those with sensitive skin or for use on children. The commitment to being DEET-free and plant-based is a significant draw. Mixed Perception on Efficacy and Value: While many find the products effective, some customer reviews indicate that the repellents did not work for them or were not good value for money. This suggests that efficacy might vary depending on the individual, location, or intensity of insect activity. Trusted for Natural Approach: The brand is generally perceived as a trustworthy option for those seeking natural, DEET-free insect repellents. Their emphasis on scientific backing (PMD recommended by WHO, NHS) aims to bolster this trust. Eco-Conscious Appeal: Their sustainability efforts likely resonate well with environmentally aware consumers.

Copy Examples

• •Headline: Protect Your Adventures, Naturally. Body: Explore freely! Our plant-based mosquito repellent keeps your family safe from bites without harsh chemicals. Kind to skin, tough on insects. #THEYENaturalDefence #FamilyFriendly
• •Headline: Breathe Easy, Play Safe. Body: Say goodbye to DEET and hello to happy, bite-free days! THEYE’s natural repellents are gentle enough for your little ones and powerful enough for your biggest adventures. #SensitiveSkinSafe #PlantPoweredProtection
• •Headline: Travel Confidently with THEYE. Body: Don’t let mosquitoes dictate your travel plans. Our clinically proven, natural formula offers up to 6 hours of protection, wherever your journey takes you. Recommended by health experts for peace of mind. #TravelWell #MosquitoFree
• •Headline: Our Planet, Your Protection. We Care for Both. Body: At THEYE, we believe in harnessing nature's best without harming it. Our sustainably sourced, biodegradable products protect you and the world you love to explore. #SustainableSolutions #EcoFriendlyRepellent
• •Headline: The Future of Insect Repellent is Here: Naturally Effective. Body: Why choose between natural and effective? THEYE offers the UK's only natural aerosol mosquito repellent, blending plant-derived PMD with the convenience you need. Protect your family the smart, safe way. #NaturalInnovation #DEETFreeLiving