Brand Tone

Edgy & Provocative, Darkly Humorous, Passionate & Niche-Focused, Author-Supportive (within its niche), Unapologetic

Brand Values

• •Extreme Expression: Championing uncensored and extreme forms of horror.
• •Niche Specialization: Dedication to the splatterpunk, extreme horror, and dark humor genres.
• •Author Empowerment: Providing a platform for authors in these niche genres without upfront costs to them.
• •Quality within Genre: Aiming to produce high-quality books with distinct, hand-drawn covers within their specific niche.
• •Community Contribution: K. Trap Jones started the press as a way to give back to the Splatterpunk community.

Best Practices

• •Know Your Niche, Own Your Niche: Always write with the extreme horror/splatterpunk fan in mind. Use language and references that resonate with this specific audience. Don't dilute the message to appeal to a broader market.
• •Embrace the "Evil" (with a wink): The "Evil Cookie" name has an inherent dark humor. Lean into this. Use provocative, edgy, and even slightly unsettling language, but maintain an undertone that shows you're in on the "fun" of extreme content.
• •Be Unapologetically Direct: Avoid euphemisms. If a book is gory, say it's gory. If it's disturbing, own it. This honesty builds trust with the target audience who are seeking out specifically this type of content.
• •Highlight Author and Artistic Uniqueness: Emphasize the hand-drawn covers and the unique voices of the authors. This reinforces the "indie" and "artist-driven" feel of the brand.
• •Consistent Visuals and Language: Ensure that the visuals used (book covers, social media graphics, website design) consistently reflect the dark, edgy, and sometimes graphic nature of the brand's verbal tone. Every element should scream "Evil Cookie Publishing."

Social Perception

Respected Niche Player, Go-To for Extreme Content, Cult Following, Distinct Identity

Copy Examples

• •Ready to have your senses assaulted? Our latest descent into depravity, '[Book Title],' is HERE. Not for the faint of heart. Definitely #NoneGorier. Dare to open it? Link in bio. #EvilCookiePub #ExtremeHorror #Splatterpunk #NewRelease
• •Got a story that makes other horror publishers blush? We want to see it. The Evil Cookie Publishing is hungry for your most gore-infested, darkly humorous, and unapologetically extreme tales. We’re a NO COST publisher looking for the #NoneGorier. Submission guidelines: [Link]. #HorrorSubmissions #SplatterpunkAuthor #IndieHorror
• •At The Evil Cookie Publishing, we believe horror should be raw, untamed, and brutally honest. We’re the home for stories that linger in the shadows, the tales that push boundaries, and the voices that scream what others only whisper. If it's extreme, if it's dark, if it's deliciously evil... it's us. #NoneGorier
• •Wear your depravity. Our new line of Evil Cookie Publishing tees and merch is out now. Because good taste is overrated. Shop the underworld: [Link] #EvilCookieMerch #HorrorFashion #SplatterpunkStyle
• •Brace yourselves. [Anthology Title] brings together [Number] authors who redefine terror. This isn't your grandma's horror. This is a symphony of splatter, a festival of fright. Get your copy before it gets you. #HorrorAnthology #EvilCookiePub #ExtremeReads