Tono de Marca

inspirational, empowering, and supportive

Valores de Marca

• •Purpose-Driven Living
• •Structure and Organization
• •Motivation and Empowerment
• •Mindset Enrichment
• •Simplicity and Modernism

Mejores Prácticas

• •Lead with Empowerment: Always frame your messaging around what the user can achieve. Use active, empowering verbs that inspire action.
• •Maintain a Supportive Tone: Write as if you are a mentor or a supportive guide. The tone should be encouraging, not demanding.
• •Focus on "Why," Not Just "What": Instead of just listing features (e.g., "260 pages"), explain the benefit ("over 260 pages to give you a full year of planning your success").
• •Incorporate Brand Keywords: Consistently use words like "purpose," "progress," "structure," "motivation," and "balance" to reinforce your brand's core values.
• •Keep it Clean and Concise: The copy should mirror the planner's design—uncluttered, straight to the point, and easy to digest. Avoid overly complex sentences or jargon.

Percepción Social

The brand is perceived by its audience as a high-quality, aesthetically pleasing, and functional solution for personal organization. Users who engage with the brand seem to be individuals focused on self-improvement, productivity, and goal-setting. The brand is seen as a premium option in the planner market, catering to those who appreciate thoughtful design and a holistic approach to planning.

Ejemplos de Copy

• •Don't just go through your days, grow through them. The EveryDay Planner is designed to help you set clear intentions, track your progress, and make room for what truly matters. Ready to own your week?
• •That big goal? It's a collection of small, consistent steps. Our planner helps you break it down and celebrate every win along the way. Plan the steps and step into the plan.
• •Find clarity and purpose in your daily routine. The EveryDay Planner is more than a schedule; it's a roadmap to a more organized, motivated, and fulfilling life.
• •Hi [Name], Feeling overwhelmed by the chaos of daily life? It's time to find your focus. The EveryDay Planner is crafted to help you navigate your tasks with grace and purpose, turning your ambitions into achievements. Start planning your progress today.
• •Meticulously designed for the modern man, this planner is your daily tool for accountability and action. With sections for goal setting, weekly planning, and reflection, it’s everything you need to stay on track and inspired.