Brand Tone

Sophisticated & Elegant, Premium & High-Quality, Authoritative & Knowledgeable, Approachable & Celebratory, Passionate & Creative

Brand Values

• •Quality & Excellence
• •Authenticity & Integrity
• •Craftsmanship
• •Customer Experience & Service
• •Heritage & Tradition
• •Innovation & Adaptability

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that reflects the sophistication of the brand. Avoid overly casual slang or jargon. Focus on descriptive words that evoke taste, quality, and the experience (e.g., meticulous, refined, effervescent, timeless).
• •Highlight Craftsmanship and Heritage: Consistently weave in the story of The Everleigh bar, the hand-made nature of the products, and the commitment to classic cocktail culture. This reinforces authenticity and quality.
• •Maintain Visual Consistency: Ensure all written content is paired with visuals (photography, design) that reflect the brand's elegant, vintage-inspired aesthetic. The language should complement the imagery.
• •Educate with Authority, Invite with Warmth: Share knowledge about cocktails, ingredients, and serving suggestions in an authoritative yet approachable way. Make the world of fine cocktails feel accessible and enjoyable, not intimidating.
• •Focus on the "Occasion" and "Experience": Frame the cocktails not just as products, but as enablers of sophisticated experiences, celebrations, and moments of indulgence – "Anywhere, anytime, every time." This connects with the "People Before Drinks" value.

Social Perception

High-Quality & Premium, Convenient Luxury, Sophisticated & Classy, Authentic & Trustworthy, Innovative & Industry-Leading, Community-Focused

Copy Examples

• •Experience the timeless allure of the Negroni, perfected. Each bottle is a testament to classic Italian aperitivo culture, meticulously handcrafted with the finest gin, Campari, and sweet vermouth. Simply pour over ice, garnish with an orange twist, and transport yourself to a world of sophisticated flavour. The Everleigh Bottling Co. – your bar, beautifully bottled.
• •Elevate any moment with the effervescent charm of our French 75. Crisp gin, bright lemon, and fine sparkling wine unite in a symphony of light, lively refreshment. Perfectly carbonated and ready to pour, it’s instant celebration, bottled with The Everleigh’s signature elegance. Uncork joy.
• •Sophistication knows no bounds. Our non-alcoholic [Cocktail Name] delivers all the complexity and artisanal craft of its classic counterpart, without the alcohol. Expertly blended for a refined palate, it’s the perfect serve for any discerning drinker. Taste the art of fine drinking, redefined.
• •Born from the hallowed halls of The Everleigh, one of the world's best bars, The Everleigh Bottling Co. captures old-world elegance in every bottle. We meticulously handcraft each cocktail, staying true to timeless recipes and using only premium spirits. It’s more than a drink; it’s an experience, ready when you are.
• •Share the gift of exceptional taste. The Everleigh Bottling Co.'s curated cocktail collections are the epitome of sophisticated gifting. Beautifully packaged and filled with perfectly balanced classics, it’s an effortless way to impress the cocktail connoisseur in your life. Give a moment of pure indulgence.