Brand Tone

Adventurous, Mysterious, Engaging, Interactive, Playful, Fun, Creative, Clever, Nostalgic, Tangible, Approachable, and Encouraging

Brand Values

• •Immersive Storytelling & Experience
• •Connection (Family & Friends)
• •Critical Thinking & Problem-Solving
• •Creativity and Innovation
• •Tangible Interaction
• •Accessibility & Inclusivity
• •Customer Satisfaction & Engagement

Best Practices

• •Embrace the Adventure: Use active, evocative language that hints at mystery, discovery, and excitement. Words like 'uncover,' 'decode,' 'journey,' 'mystery,' 'thrilling,' and 'challenge' align with the brand's core offering.
• •Keep it Playful and Engaging: While the puzzles are the focus, inject a sense of fun and lightheartedness. Ask engaging questions and use a conversational style that draws the reader in. Refer to the experience as enjoyable and a great way to spend time.
• •Highlight the 'Tangible + Tech' Blend: Emphasize the unique combination of physical clues and interactive digital elements. This is a key differentiator and appeals to a desire for both hands-on activity and modern engagement.
• •Focus on Connection and Shared Experience: Frame the games as an activity for families, friends, or even a fun solo challenge. Use language that suggests collaboration, shared moments, and creating memories.
• •Be Clear About the 'Why': Remind the audience of the underlying benefits – 'awakening wonder,' stimulating critical thinking, and the pure satisfaction of solving a complex puzzle. This connects to the brand's deeper values.

Social Perception

Positive, Engaging and Challenging (in a good way), Value for Money, Innovative Concept, Good Customer Service

Copy Examples

• •Headline: Your Next Adventure Awaits... in Your Mailbox! Body: Unseal a world of mystery with Escape Mail! Each envelope delivers a new chapter of thrilling puzzles and captivating stories. Gather your crew or go solo – are you ready to crack the code?
• •Headline: Ditch the Screen Time, Ignite Your Brain Cells! Body: Escape Mail brings the thrill of an escape room right to your doorstep. Manipulate clues, decode messages, and unravel a story that unfolds with every solution. Perfect for family game nights that actually get everyone talking!
• •Headline: Warning: May Cause Extreme Fun & Satisfying "Aha!" Moments. Body: Think you're a master detective? Put your skills to the test with Escape Mail! Our cleverly crafted puzzles will challenge and delight you. The only thing to escape is boredom.
• •Headline: More Than Just a Game – It's an Experience, Delivered. Body: Dive into immersive narratives that blend physical clues with interactive digital elements. Your mission, should you choose to accept it, starts the moment you open the envelope. What secrets will you uncover?
• •Headline: The Postman's Bringing Puzzles! (And Maybe a Few Red Herrings...) Body: Get ready for a unique adventure with Escape Mail! Each episode is packed with brain-bending fun, designed to bring friends and family together. Order your first mystery today and let the sleuthing begin!