Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
The brand's voice is whimsical, magical, authentic, intimate, empowering, creative, inspiring, earthy, and nature-worshipping, reflecting a deep connection to fae and goblincore aesthetics.
Brand Values
- •Authenticity and Inclusivity
- •Empowerment through Creativity
- •Magic in the Everyday
- •Community and Collaboration
- •Resilience and Passion
Best Practices
- •Always use enchanting and evocative words, such as magical, whimsical, fae, enchanted, woven, whispers, spell, and adventure, to maintain the brand's core identity.
- •Continue to leverage Shelby’s authentic voice by using greetings like "Hello fellow magical beings" and weaving in personal anecdotes and the "why" behind designs.
- •Frame products as tools for self-expression and creativity, emphasizing the joy and empowerment of creating for patterns, and how items help express the wearer's true, magical self for finished products.
- •Build anticipation and encourage immediate action by using phrases like "Set your alarms," "Limited quantities available," and highlighting how quickly past releases sold out.
- •Foster community engagement by ending posts with questions that invite participation, asking about creative projects, daily magic, or future creations.
Social Perception
The Entangled Fae is perceived as a highly authentic, high-quality niche brand with a dedicated and eager customer base. The creator is viewed as a genuine and inspiring figure, cultivating a loyal community that feels a personal connection to the brand, seen as a hub for fantasy, creativity, and self-expression within subcultures like fairycore and goblincore.
Copy Examples
- •Whispers of the old woods, woven into every stitch. ✨ Our new 'Fae Beret' collection arrives this Friday at 12 PM CST. Each one is handcrafted to help you carry a piece of the wild with you. Are you ready to answer the call of the fae? Set your alarms!
- •More Than a Hat. It's a Piece of You. Discover handcrafted crochet creations and patterns designed to unlock your inner magic.
- •Watch the magic happen! ✨ From a simple strand of yarn to a Twisteria Witch Hat ready for your adventures. Every hat is made with intention and a little bit of fae mischief. What should I create next? #crochet #fairycore #handmade #witchhat
- •Psst... A little bit of magic for your inbox. ✨
- •Unleash your own creativity with our FaeFoolery Cap pattern! This digital guide is packed with detailed instructions and photos, perfect for both seasoned crocheters and adventurous beginners. We believe in making magic accessible, and now you can weave your own. Download instantly and start your next enchanted project today.
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