Brand Tone

Classic & Timeless, Traditional & Heritage-Rich, Professional & Knowledgeable, Refined & Elegant, Friendly & Personal, Slightly Nostalgic

Brand Values

• •Quality & Craftsmanship
• •Timeless Style
• •Authenticity
• •Customer Service & Personal Approach
• •Heritage
• •Durability & Investment

Best Practices

• •Embrace Heritage: Consistently weave the brand's long history and traditional roots into storytelling and product descriptions. Mentioning "since 1935" or "classic English tradition" reinforces this.
• •Focus on Quality and Craftsmanship: Use language that highlights the superior materials, meticulous construction, and lasting nature of the products. Words like "impeccable," "finest," "handcrafted" (if applicable), and "durable" are key.
• •Maintain a Refined and Knowledgeable Voice: Copy should be articulate, avoiding slang or overly casual language. It should convey expertise and a passion for classic style.
• •Evoke Timelessness, Not Trends: Position products as enduring investments rather than seasonal fads. Use phrases like "timeless design," "classic appeal," and "enduring style."
• •Infuse a Sense of Personal Service (even online): While maintaining a classic tone, ensure the language feels approachable and helpful, mirroring the in-store experience. Phrases like "Allow us to assist you," or "Discover your perfect fit" can help.

Social Perception

Respected & Established, Go-To for Classic Menswear, A Unique Experience, Reliable & Trustworthy, Appeals to a Discerning Customer, Internationally Recognized

Copy Examples

• •Headline: Enduring Style. Exceptional Quality. Since 1935. Body: At The English Hatter, we believe that true style is timeless. Discover our curated collection of classic English menswear and iconic hats, crafted for the discerning gentleman.
• •Headline: More Than a Hat, It's a Statement. Body: From the distinguished Borsalino to the rugged Stetson, find the perfect hat to express your individuality. Our experts are on hand to guide you.
• •Headline: Invest in Heritage. Wear it for a Lifetime. Body: Our garments are more than just clothing; they are a testament to enduring craftsmanship and timeless design. Experience the lasting quality of The English Hatter.
• •Headline: Step Into a World of Classic Elegance. Body: Visit our historic Amsterdam store or explore our collection online. Experience the personal service and refined selection that has defined The English Hatter for generations.
• •Headline: The Gentleman's Choice for Every Occasion. Body: Whether you seek the perfect finishing touch or a complete wardrobe update, The English Hatter offers unparalleled quality and timeless English style.