Brand Tone

Friendly, Empowering, and Approachable

Brand Values

• •Community
• •Empowerment and Confidence
• •Faith and Heart-Centered Service
• •Affordability and Practicality
• •Customer-Centricity

Best Practices

• •Maintain a Personal Voice: Always write as if you're talking to a friend. Use "y'all," "we," and "you" to create a direct and personal connection.
• •Lead with Empowerment: Frame your copy around the core value of making women feel confident and beautiful. Focus on the feeling the clothes provide, not just the features.
• •Use Storytelling: Continue to weave the founder's story and the brand's community mission into your messaging. This personal touch differentiates you from larger, impersonal retailers.
• •Stay Visually and Tonally Consistent: Use a consistent set of emojis (e.g.,  ,  ,  ) and a warm, encouraging tone across all platforms, from social media captions to email newsletters.
• •Engage and Interact: Ask questions in your posts ('How would you style this?') and respond to comments with the same friendly energy to reinforce your community-building values.

Social Perception

The public perception of The Emerald Leopard appears to be highly positive. Customers view it as a go-to source for cute, comfortable, and high quality clothing. The direct involvement of the owner, Tisha, is frequently mentioned, fostering a sense of personal connection and trust. The brand is perceived as more than just a retailer; it's seen as a supportive and community-oriented entity.

Copy Examples

• •Hey y'all!  Step up your weekend style with our new 'Sunshine Daydream' Maxi Dress! It’s lightweight, flowy, and just waiting for a brunch date or a walk on the beach. We believe every woman deserves to feel beautiful! Tap to shop and let your confidence bloom.  #EmeraldLeopardStyle #NewArrival #BoutiqueFashion
• •Life is a whirlwind, but your style doesn't have to be! From the school run to a surprise date night, our new collection is filled with stylish, practical pieces made for the juggle. You deserve to feel amazing. Shop affordable, confidence-boosting looks at The Emerald Leopard.   #MomStyle #EffortlessFashion
• •Meet your new favorite jeans! These Judy Blue Boyfriend Fit jeans are the definition of comfort meets style. With the perfect amount of stretch and a trendy vintage wash, they’ll have you feeling confident and ready for anything. Pair them with a simple tee or a dressy blouse for a look that’s effortlessly you.
• •A Little Treat Just For You!  20% Off Inside.
• •The Emerald Leopard is more than just a boutique; it's a haven where women can explore fashion that speaks to their soul. We're here to build a community of empowered women who lift each other up, one fabulous outfit at a time.