Brand Tone

Calming and Soothing, Nurturing and Supportive, Informative and Educational, Inspirational and Uplifting, Authentic and Natural

Brand Values

• •Well-being
• •Natural Living
• •Mindfulness and Self-Care
• •Quality and Craftsmanship
• •Positive Energy
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide
• •Embody the Values
• •Use Consistent Language and Terminology
• •Focus on "Feeling" and Benefit
• •Maintain Visual and Textual Harmony

Social Perception

Aesthetically Pleasing, High-Quality Products, Source of Calm and Positivity, Trustworthy (within its niche), Niche Appeal

Copy Examples

• •Invite serenity into your space with our hand-selected Clear Quartz point. Known as the 'Master Healer,' it amplifies energy and thought, working to clarify your intentions and connect you to your inner wisdom. A beautiful reminder to embrace clarity and peace in your daily life.
• •Unwind and embrace the quiet moments. ✨ Our new 'Serene Bloom' botanical candle, handcrafted with calming lavender and chamomile essential oils, is here to gently guide you to tranquility. Light it, breathe deeply, and let your worries melt away. #TheElementsOfHarmony #NaturalWellbeing #SelfCareSunday #PeacefulHome
• •Discover our latest collection, curated to nurture your spirit and adorn your sacred space. Each piece is chosen with intention, designed to bring a touch of natural harmony and positive energy into your world. Explore now and find what resonates with your soul.
• •Cultivating Peace, Naturally. Explore our handcrafted treasures for mindful living and spiritual well-being.
• •Seeking a moment of calm in your busy day? Discover The Elements of Harmony. Our crystals, aromatherapy, and mindful treasures are crafted to help you reconnect, find balance, and nurture your inner peace. Shop your sanctuary.