Brand Tone

approachable, educational, and passionate

Brand Values

• •Sustainability
• •Accessibility & Affordability
• •Ethical Sourcing & Social Justice
• •Education & Community
• •Integrity & Transparency

Best Practices

• •Lead with "Why": Always connect the products back to the core values of sustainability, community, and ethical living. Explain the positive impact of making a switch, not just the features of the product.
• •Use an Empowering and Inclusive Tone: Frame sustainable living as an accessible and positive journey. Avoid guilt-inducing language and instead, use encouraging and supportive words that invite people to join the movement.
• •Tell the Story: Highlight the makers and the stories behind the products. This reinforces the values of supporting small businesses and ethical production, adding a human element to the brand.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable and helpful resource. Share tips, "how-to" guides, and interesting facts about sustainability to build trust and provide value beyond the products themselves.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, natural, and passionate tone is reflected not only in the text but also in the imagery and overall design of all marketing materials for a cohesive brand experience.

Social Perception

The public perception of "the earth & me" is largely positive, with customers appreciating its mission-driven approach and the quality of its curated products. It is seen as a valuable community resource for those interested in sustainable living. However, there are also indications that the pricing, while justified by the quality and ethical sourcing, may have been a barrier for some potential customers, as evidenced by the discussion around the physical store's closure. The brand is perceived as genuine and committed to its values, which resonates strongly with its target audience.

Copy Examples

• •Ready to make your farmers' market runs a little greener? Our organic cotton produce bags are the perfect swap for flimsy plastic. Strong, washable, and oh-so-satisfying to use. Small changes, big impact. #GoZeroWaste #SustainableLiving #ShopLocal
• •Tired of the endless plastic parade in your home? We get it. At the earth & me, we’ve curated the best in affordable, eco-friendly essentials to make your transition to a low-waste lifestyle simple and joyful. Click to shop and start your journey with us today!
• •Sustainable living, made simple. Discover thoughtfully curated, eco-friendly products that are kind to you and the planet. Because doing good should feel good.
• •It's Not Just About Less Plastic...It's about building a better world with every choice. This week, we're highlighting our partnership with [Local Artisan's Name], whose beautiful, handmade pottery is crafted with reclaimed clay. Learn their story and see how your support empowers our community.
• •Ditch the plastic bottle and say hello to your new kitchen MVP. This solid dish soap bar cuts through grease with the power of natural ingredients, leaving your dishes sparkling and your conscience clear. Just rub your wet sponge or brush on the bar and get to scrubbing! Lasts for ages and leaves zero waste behind. Good for your home, great for the Earth.