Brand Tone

Refined & Elegant, Natural & Pure, Calm & Soothing

Brand Values

• •Quality
• •Experience
• •Wellness
• •Authenticity/Tradition

Best Practices

• •Develop Clear Brand Guidelines: Document the brand's voice, tone, and style. Specify approved vocabulary (e.g., words like "serene," "authentic," "refined") and words to avoid.
• •Understand Your Audience: Tailor the language to resonate with the target customer who appreciates quality, calm, and natural products.
• •Focus on Sensory Language: Use descriptive words that evoke the aroma, taste, and feeling associated with drinking tea (e.g., "delicate aroma," "smooth finish," "comforting warmth").
• •Maintain Simplicity and Clarity: An elegant tone doesn't mean overly complex language. Keep sentences clear, concise, and easy to understand, reflecting the purity of the product.
• •Consistency Across All Channels: Ensure the brand tone is consistent on the website, product packaging, any future social media, email marketing, and customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Quality and Origin of Teas, Price Point, Brand Story & Uniqueness, Customer Service Experience

Copy Examples

• •Thee: Discover Your Moment of Calm. Body: In the gentle unfurling of a leaf, find a world of flavor and tranquility. Thee invites you to explore our curated collection of fine teas, each a pathway to a serene escape.
• •Pure. Authentic. Thee. Body: Experience tea in its truest form. At Thee, we meticulously source the finest leaves, celebrating the delicate nuances and natural goodness that make each cup a genuine pleasure.
• •Elevate Your Ritual with Thee. Body: From the first warm sip to the lingering aroma, Thee transforms your daily tea into a cherished ritual. Indulge in the subtle elegance and restorative power of our exceptional blends.
• •Thee: A Symphony of Nature in Every Cup. Body: Let the gentle whispers of nature soothe your senses. Our teas are a harmonious blend of tradition and purity, crafted to bring you a moment of peaceful indulgence.
• •Find Your Center. Find Your Thee. Body: Life moves fast. Thee offers a mindful pause. Brew a cup of our exquisite tea and reconnect with the simple, profound joy of a perfectly steeped moment.