Brand Tone

uplifting, joyful, personal, and celebratory. It's also encouraging and inspirational, often with a friendly and warm approach. The personal story of the founder adds a layer of resilience and hope to the brand's voice.

Brand Values

• •Joy and Positivity: The core mission is to create art that uplifts and sparks joy in everyday life.
• •Representation and Celebration of Black Women: The brand explicitly aims to celebrate Black women, offering relatable and affirming character art.
• •Inspiration and Encouragement: Products often feature motivational quotes and are intended to be a source of daily inspiration.
• •Quality: Emphasis is placed on offering high-quality stationery, apparel, and gifts.
• •Legacy and Resilience: Inspired by the founder's late husband, the brand carries a message of "Keep Moving Forward."

Best Practices

• •Always Lead with Positivity and Joy: Ensure that all copy, from product descriptions to social media posts, carries an uplifting and joyful tone. Use words that evoke happiness, celebration, and encouragement.
• •Emphasize Representation and Connection: Actively speak to and celebrate the target audience (primarily Black women) in an authentic and affirming way. Highlight how the products resonate with their experiences and culture.
• •Share the "Why" and Personal Story: Weave in elements of the brand's origin story and the founder's inspiration, particularly the message of resilience and "Keep Moving Forward," to deepen the connection with the audience.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Use warm, inviting language and engage directly with the community. This aligns with the personal nature of the brand.
• •Focus on the "Feeling" Not Just the Product: Describe not just what the product is, but how it will make the customer *feel* – inspired, joyful, seen, valued. Use descriptive language that appeals to emotions.

Social Perception

Customers and the public generally perceive TheDynaSmiles as a source of beautiful, high-quality products that bring happiness and celebrate Black culture. The brand is seen as inspiring and uplifting. The direct association with the artist, Daveia Odoi, makes the brand feel personal and authentic. The products are often purchased as gifts, indicating they are seen as special and meaningful.

Copy Examples

• •Start your week with a smile! Our new 'Joyful Journey' planner is here to fill your days with color and inspiration. ✨ #TheDynaSmiles #BlackJoy #PlannerCommunity
• •Wrap yourself in positivity! Our cozy sweatshirts feature vibrant art to remind you of your shine, even on the busiest days. 💖 #UpliftingArt #SelfCare #DynaStyle
• •Looking for a gift that truly speaks from the heart? Our personalized character notebooks celebrate the unique beauty of your loved ones. 🎁 #ThoughtfulGifts #RepresentationMatters #TheDynaSmiles
• •Every day is a fresh page. Fill it with your dreams, your plans, and a touch of DynaSmiles magic! Our stationery is designed to make you smile. 😊 #JoyfulNotes #CreativeLife #BlackGirlMagic
• •Inspired by resilience, created with love. TheDynaSmiles is more than art; it's a reminder to 'Keep Moving Forward' with joy in your heart. Join our community of smiles! #InspirationDaily #PositiveVibes #TheDynaSmilesFamily