Brand Tone

friendly, welcoming, and helpful, with a touch of nostalgic charm and cultural pride

Brand Values

• •Authenticity
• •Community
• •Quality
• •Convenience
• •Accessibility
• •Customer Focus

Best Practices

• •Embrace 'Gezelligheid': Infuse copy with a sense of Dutch 'gezelligheid' – a feeling of coziness, conviviality, and comfort. Use warm, inviting language that makes customers feel like they're part of a friendly community.
• •Authentically Dutch Phrasing (Sparingly): Occasionally incorporate simple, well-known Dutch words or phrases (like 'lekker,' 'dankjewel,' 'hallo') where appropriate, perhaps with a brief explanation if needed, to reinforce the brand's origin and add charm. Ensure it remains accessible to a non-Dutch speaking audience.
• •Storytelling with a Personal Touch: Share anecdotes about Dutch culture, the origin of products, or even the founders' experiences (as seen in the Dutch Chamber article). This builds connection and reinforces the brand's values of authenticity and community.
• •Consistent Visual and Verbal Cues: Ensure that the friendly, nostalgic, and proud tone is reflected not just in words but also in the imagery used on social media and the website. Photos should be appealing, perhaps evoking a sense of home or Dutch landscapes/products.
• •Engage and Respond with Warmth: In all customer interactions (comments, messages, reviews), maintain the friendly, helpful, and appreciative tone. Personalized responses that show genuine care will solidify the brand's perception.

Social Perception

Positive for Expats and Culture Enthusiasts, Reliable Source, Community Hub, Responsive and Customer-Oriented, Specialized Niche Provider

Copy Examples

• •Missing the taste of home? Or just craving those delicious Dutch treats? 🚲🧀 Your favourite stroopwafels, drop, and hagelslag are just a click away! We bring Holland to your Hong Kong doorstep. #DutchShopHK #TasteOfHome #DutchFood
• •Say 'Hallo' to our newest arrival! 🇳🇱 Freshly imported Dutch cheese, full of that authentic, creamy flavour you love. Perfect for a 'borrelplank' or just a delicious snack. What's your favourite way to enjoy Dutch cheese? Let us know below! #DutchCheese #AuthenticHolland #Gezellig
• •From our Dutch kitchen to yours in Hong Kong! ❤️ We started The Dutch Shop because, like many of you, we missed those comforting flavours from back home. Now, we're thrilled to share a little piece of the Netherlands with all of you. Dankjewel for being part of our community! #DutchInHK #SupportLocalHK #HollandInHongKong
• •Sinterklaas is coming to town (and to Hong Kong)! 🎁 Stock up on pepernoten, chocoladeletters, and all your Sinterklaas essentials. Let's make this a 'heerlijk avondje' to remember! Shop our festive collection now. #SinterklaasHK #DutchTraditions #Pepernoten
• •What's cooking, Hong Kong? 🍳 We love seeing how you use your Dutch goodies! This week, try making your own 'wentelteefjes' (Dutch French Toast) with our fresh bread and a sprinkle of cinnamon sugar. Tag us in your creations! #DutchRecipes #DutchShopKitchen #LekkerEten