Brand Tone

Approachable & Friendly, Knowledgeable & Passionate, Transparent & Honest, Value-Oriented & Accessible, Enthusiastic & Celebratory

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction & Joy
• •Transparency
• •Passion for Fragrance

Best Practices

• •Always be upfront that the fragrances are 'inspired by,' 'duplications,' or 'our version of.' This honesty is a cornerstone of the brand's trust and manages customer expectations effectively. Continue clear disclaimers.
• •Consistently communicate the significant cost savings and the benefit of accessing a wide range of scents affordably. This is a primary driver for customers.
• •Let the genuine love for perfumes and the sensory experience shine through. Use evocative language that speaks to the joy, memories, and moods that scents can create. Share the founder's journey where appropriate.
• •Write as if you're talking to a friend who shares a love for perfume. Keep the language conversational, warm, and welcoming across all platforms, from product descriptions to social media captions and customer service.
• •While 'dupe' implies a more affordable option, continuously reinforce the quality aspects, such as the French-sourced essences and local hand-bottling. This assures customers they are getting a great product, not just a cheap one.

Social Perception

Highly Positive Overall, Smart & Savvy Choice, Trustworthy Source for Dupes, Occasional Inconsistencies, Legitimacy in the 'Dupe' Market

Copy Examples

• •Headline: Luxury Scents, Lovable Prices. Body: Ever fallen for a fragrance your wallet couldn't embrace? At The Dupe Spot AU, we craft stunning inspired-by versions of the world's most iconic perfumes. Experience those captivating notes and create new scent memories, all at a price that lets your collection bloom. Why settle for one when you can explore many? (Tone: Value-Oriented, Accessible, Enthusiastic)
• •Headline: Your Signature Scent Story Starts Here. Body: Is your beloved perfume discontinued? Or are you dreaming of that niche aroma just beyond your budget? Our passion, born from 20 years in fragrance, is to bring these exquisite scent experiences directly to you. Hand-bottled in Melbourne using fine French essences, discover your next obsession (or revisit an old flame!). All the fragrance, none of the fuss. (Tone: Passionate, Knowledgeable, Approachable)
• •Headline: Smell Amazing. Spend Wisely. Be You. Body: We believe the power of a beautiful scent should be within everyone's reach. The Dupe Spot AU offers high-quality duplications of renowned fragrances, transparently. We're inspired by the best, to bring you affordable luxury. Indulge your senses and express yourself without breaking the bank. (Tone: Transparent, Value-Oriented, Friendly)
• •Headline: From a Perfume Lover, To You. Body: The Dupe Spot AU isn't just about smelling good; it’s about the joy a perfect fragrance can bring. Founded on a deep love for scent, we meticulously select and hand-bottle each perfume, hoping to share that passion with you. Explore our inspired-by collection and our own exclusive blends – find the scents that tell your story. (Tone: Passionate, Approachable, Celebratory)
• •Headline: Your Scent Haul Awaits! ✨ 3 for $99! Body: Expand your fragrance horizons! Pick any three of our popular 50ml inspired-by perfumes for just $99 with code THREE. Whether you crave timeless classics or daring new notes, it's the perfect chance to treat yourself or a friend. Affordable indulgence is just a spritz away! (Tone: Value-Oriented, Enthusiastic, Direct)