Brand Tone

Friendly, personal, and socially conscious, with an approachable and candid voice. It incorporates empowerment and activism, alongside a playful and witty side.

Brand Values

• •Inclusivity and Equality
• •Sustainability and Slow Fashion
• •Ethical Activism
• •Authenticity and Personal Connection
• •Female Empowerment

Best Practices

• •Lead with Your Values: Always intertwine your core values of inclusivity, sustainability, and empowerment into your messaging. Your customers are drawn to your brand for what it stands for.
• •Maintain a Personal and Approachable Tone: Continue using a friendly and direct voice. Address your audience as "friends" or a "club" to foster a sense of community. The personal story of the one-woman operation is a strong asset.
• •Be Transparent and Authentic: Openly share your processes, from your made-to-order model to your journey with size inclusivity. This builds trust and loyalty.
• •Empower, Don't Just Sell: Frame your products not just as items to be bought, but as tools for self-expression and statements of belief. The "You Grow Girl" collection is a perfect example of this.
• •Engage with Your Community's Language: Continue to use hashtags and terminology relevant to your key audiences, like #Booktok and #SlowFashion. This shows you are an active and knowledgeable member of those communities.

Social Perception

Overwhelmingly positive, perceived as a high-quality, trustworthy small business with a strong ethical backbone. Customers appreciate excellent service and product quality, and the brand resonates deeply with a socially-aware demographic, especially the 'Booktok' community, viewing it as a community and platform for shared values.

Copy Examples

• •Chapter-hopping in comfort. Our new embroidered sweatshirt is for the readers who find adventure between the pages. Made-to-order, just for you and your next literary escape. #TheBookClub
• •Fashion that feels good, inside and out. Every piece is made to order, meaning less waste and more love poured into your new favorite sweatshirt. Wear your values. #SlowFashion
• •Reclaiming our power, one stitch at a time. Our 'GRL PWR' collection is a reminder that you are strong, you are capable, and you are not to be underestimated. #FemaleEmpowerment
• •We're The Dumb Blonde Club. We make cute, embroidered things for everyone. We believe in equality, sustainability, and the power of a good book. Come join the club. #Inclusivity
• •This is more than just a brand; it's a platform. We stand for what's right, even when it's not easy. Today, we're using our voice to [mention specific cause]. Here's how you can help. [Link in bio] #Activism