Brand Tone

Authentic & Passionate, Premium & Quality-Conscious, Traditional yet Modern, Approachable & Welcoming, Bavarian & Proud

Brand Values

• •Quality & Craftsmanship
• •Organic & Natural Ingredients
• •Heritage & Authenticity
• •Passion & Dedication
• •Transparency & Experience
• •Innovation

Best Practices

• •Root in Heritage, Speak with Passion: Always connect back to the brand's Munich origins and the genuine passion for gin-making. Use storytelling to bring the history and the founders' vision to life.
• •Emphasize "Organic" and "Craft" Authentically: Don't just state these as facts; explain what they mean for the quality and taste. Highlight the "handcrafted in Bavaria" aspect and the careful selection of botanicals.
• •Balance Tradition with Modern Appeal: While showcasing traditional methods, ensure the language is fresh, engaging, and accessible to a contemporary audience. Avoid overly technical jargon unless explaining a specific process with clarity.
• •Be Inviting and Experiential: Encourage interaction and invite customers to be part of THE DUKE world, whether through visiting the distillery, trying recipes, or engaging on social media. Use warm, welcoming language.
• •Maintain Visual and Textual Harmony: Ensure the copy tone aligns with the brand's visual identity (e.g., high-quality imagery, clean design). The words should evoke the same premium, authentic, and passionate feel as the visuals.

Social Perception

A Respected Pioneer, High-Quality and Trustworthy, Authentically Bavarian, A Premium Experience, Innovative and Engaging

Copy Examples

• •Munich calling! 📞✨ Since 2008, our heart beats for handcrafted THE DUKE Munich Dry Gin. Made with passion, purely organic botanicals, and a dash of Bavarian soul. Discover the original taste that started a gin revolution. #TheDukeGin #MunichDryGin #OrganicGin #CraftDistillery #Since2008 #BavarianCraft
• •Step into THE DUKE's World. ✨ Experience the passion, craftsmanship, and organic botanicals that go into every bottle. Book your distillery tour and tasting in Munich today and uncover the secrets of true Bavarian gin. [Link to bookings] #TheDukeDistillery #GinTasting #MunichExperience #CraftSpirits #BehindTheScenes
• •All the spirit, none of the alcohol. Our THE DUKE Entgeistert offers the full gin experience with characteristic juniper, fresh rosemary, and fine citrus notes – thoughtfully distilled from organic botanicals. Perfect for your mindful moments and sophisticated non-alcoholic cocktails. Taste the freedom. #TheDukeEntgeistert #AlcoholFreeGin #OrganicBotanicals #MindfulDrinking #MunichCraft
• •Taste the Bavarian Season. 🍂 Our latest creation, [Seasonal Gin Name], captures the essence of [Season] with hand-selected organic botanicals like [key botanicals]. Crafted with the same dedication you expect from THE DUKE, it's a fleeting taste of Bavaria, bottled with passion. Limited batch – discover it now! #TheDukeGin #SeasonalGin #LimitedEdition #OrganicCraft #BavarianFlavours
• •Born from a passion for genuine gin in 2008, THE DUKE Destillerie is a Munich original. We believe in honest craftsmanship, the finest organic ingredients, and the rich heritage of Bavarian distilling. Every drop tells a story of dedication – from our hands to yours. #TheDukeStory #CraftedInBavaria #OrganicPioneers #GinLove