Brand Tone

Aspirational & Luxurious, Playful & Expressive, Personal & Relatable, Empowering & Celebratory, Confident & Optimistic Femininity

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Unique Design
• •Self-Expression & Individuality
• •Celebration of Modest Fashion
• •Storytelling & Connection
• •Customer Experience
• •Aspiration & Accomplishment
• •Sustainability

Best Practices

• •Develop a "Brand Voice Chart": Clearly define the brand's personality traits (e.g., aspirational, playful, empowering, sophisticated, witty) and provide specific "do's and don'ts" for language, including preferred vocabulary and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Continue to weave narratives around products, collections, and the brand's journey, often through the persona of "D" or by referencing Vivy Yusof's inspirations. This reinforces the personal and aspirational connection.
• •Use "dUCk-isms" Consistently but Judiciously: Incorporate brand-specific terms like "dUCkies," "Get dUCk-ed," and playful puns related to "dUCk" to maintain a unique and recognizable voice. However, ensure it doesn't overshadow clarity or feel forced.
• •Balance Luxury with Relatability: While highlighting premium quality and exclusivity, ensure the tone remains accessible and inspiring, not alienating. Vivy Yusof's personal touch often bridges this gap; maintain that balance in all communications.
• •Engage with an Empowering and Positive Dialogue: Frame messages to uplift and celebrate the audience. Focus on themes of self-expression, confidence, and accomplishment, reflecting the brand's aim to inspire a positive and fulfilling lifestyle.

Social Perception

Premium & Desirable, Influential & Trendsetting, Community-Focused, Associated with Vivy Yusof, Innovative Retailer, Symbol of Modern Modesty

Copy Examples

• •Headline: Unwrap Your Story. The New dUCk Collection. Body: Every dUCk piece is more than just an accessory; it’s a chapter in your unique narrative. Discover designs inspired by vibrant journeys and crafted for the woman who owns her story. What tale will you tell today? #dUCkStories #ExpressYourself
• •Headline: Hello, Sunshine! Radiate Confidence with dUCk. Body: Step into your light with dUCk. Our latest arrivals are designed to make you feel as brilliant as you are. Because confidence is your best accessory. Shine on, dUCkies! ✨ #dUCkConfidence #LuxuryLifestyle
• •Headline: The dUCk Charm: Where Quality Meets Whimsy. Body: It’s in the delicate stitch, the whisper of silk, the gleam of our signature charm. Experience the dUCk difference – a touch of playfulness woven into every luxurious detail. Get dUCk-ed! #ThedUCkCharm #PremiumQuality
• •Headline: More Than Modest. It's a Statement. Body: Redefine elegance on your own terms. The dUCk Group celebrates the modern woman who embraces her style with grace and power. Discover pieces that speak volumes. #dUCkEmpowers #ModernWoman
• •Headline: Limited Edition. Unlimited You. Body: Don't just follow trends, set them. Our exclusive new [Product Name] drops soon, crafted for those who dare to stand out. Be ready – it won’t last long! #dUCkExclusives #BeUnique