Brand Tone

Trendy and Fashion-Forward, Youthful and Energetic, Aspirational and Confident, Direct and Promotional, Informal and Engaging

Brand Values

• •Style & Individuality
• •Trendiness & Modernity
• •Boldness & Provocation
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., youthful, confident, bold, trendy), key messaging pillars, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Use Current, Fashion-Relevant Language: Stay updated with fashion slang and terminology that resonates with a young, style-conscious audience, but avoid overusing fleeting buzzwords that can quickly date your content. Incorporate popular and relevant hashtags.
• •Emphasize Individuality and Confidence: Craft copy that empowers customers and makes them feel like they are expressing their unique style and confidence by choosing Thedresscode. Phrases like "be bold," "your style," "stand out."
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual style of the brand (e.g., dynamic, modern imagery on social media and the website). The energy in the visuals should be matched by the energy in the text.
• •Listen and Adapt (Address Past Issues if Applicable): While maintaining a positive and aspirational tone, be mindful of past criticisms (like those concerning quality or transparency). If these issues have been resolved, subtly weave in messaging that highlights quality, clear product information, or improved customer experience where appropriate, without dwelling on the past. If issues persist, the brand tone may come across as inauthentic.

Social Perception

The brand projects an image of being a go-to source for trendy and bold fashion in Bulgaria. Their social media aims to create a perception of a stylish and current brand.

Copy Examples

• •Instagram Post (New Dress Collection): Stop scrolling, start stunning! ✨ Our new dress collection just dropped, and it's everything you need to own the season. Dare to be unforgettable. Shop the link in bio! #TheDressCode #NewCollection #DressToImpress #BulgarianFashion #MustHave
• •TikTok Video Caption (Outfit of the Day): Serving looks, not apologies. 💁‍♀️ This is your sign to upgrade your wardrobe with Thedresscode.bg! Which piece is your fave? Drop a comment! 👇 #OOTD #StyleGoals #TrendyFashion #TheDressCodeBG #FashionReels
• •Facebook Ad (General Brand Awareness): Tired of blending in? Thedresscode.bg is for the bold, the brave, the YOU. Discover unique styles and limited collections that scream confidence. 🔥 Shop online – style that speaks for itself. #TheDressCode #BeBold #StandOutStyle #OnlineShoppingBulgaria
• •Website Banner (Seasonal Promotion): Hello Sunshine, Hello Style! ☀️ Thedresscode's Summer Edit is HERE. Fresh looks, sizzling trends, and the confidence to match. Don't just follow trends, set them. #SummerVibes #TheDressCodeStyle #FashionForward
• •Email Subject Line (Exclusive Offer): 💥 Your Exclusive Access: Thedresscode's Trendsetter Deals Are In! 💥 Body Snippet: Hey Fashion Icon! Get ready to turn heads. We've handpicked some electrifying deals just for you. Unleash your inner style maven with Thedresscode. Limited stock – make it yours!