Brand Tone

Whimsical & Magical, Enthusiastic & Passionate, Friendly & Community-Oriented, Handmade & Personal, Appreciative & Customer-Focused

Brand Values

• •Passion for Fantasy & Reading
• •Craftsmanship & Quality
• •Creativity & Imagination
• •Community
• •Customer Experience & Delight
• •Eco-consciousness
• •Entrepreneurial Spirit & Resilience

Best Practices

• •Develop a "Brand Lexicon": Create a list of on-brand words and phrases (e.g., "hoard," "lair," "epic," "magical," "adventure," "realm," "treasure," "enchanted") and words to avoid. This ensures thematic consistency.
• •Embrace Storytelling: Frame product descriptions and social media posts as mini-narratives or invitations to an adventure, aligning with the fantasy theme.
• •Maintain Enthusiastic and Friendly Language: Use exclamation points judiciously, express genuine passion, and address the audience directly and warmly (e.g., "fellow hoarders," "adventurers").
• •Incorporate the "Why": Remind the audience of the brand's mission – to bring fantasy to life and enhance their reading experience – connecting products back to this core value.
• •Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the visuals used (e.g., whimsical photography, fantasy-inspired graphics). The owner's Pinterest boards could be a good source of visual guidelines.

Social Perception

Customers likely perceive The Dragon's Book Hoard as a charming and authentic small business run by genuine fantasy enthusiasts. Products are seen as unique, lovingly crafted, and perfect for fellow "book dragons" or as gifts for fantasy lovers. The brand is likely viewed as a welcoming space that understands and celebrates the fantasy genre. The involvement of family in creating items probably adds to a perception of warmth and a personal touch. Customers likely appreciate the thematic consistency and the effort to create an immersive experience.

Copy Examples

• •Behold, adventurers! ✨ Our latest creation has flown in from the Dragon's workshop: the 'Enchanted Forest' candle! Hand-poured with notes of ancient woods and whispered spells, it’s ready to illuminate your next epic read. Snag yours before the sprites whisk them away! #DragonsBookHoard #FantasyCandle #BookishMagic #NewRelease
• •Greetings, fellow hoarders! 🐉📚 What mystical realm are you lost in this week? Share your current fantasy read below – we're always seeking new adventures for our own TBR piles! #BookDragon #FantasyCommunity #CurrentlyReading
• •*(Video showing candle making or packaging an order with care)* A peek into the Dragon's Lair! ✨ Every treasure is crafted and packed with a sprinkle of magic and a lot of love, just for you. What enchanting goodies are you hoping to unbox next? #HandmadeMagic #BookishGoods #SmallBusinessLove #TheDragonsBookHoard
• •Hark, a whisper from the hoard! 🤫 Next month's Dragon's Trove box is brewing something truly legendary. Think shimmering scales, forgotten lore, and scents that transport you to another world... Pre-orders open soon – don't miss your chance to claim the treasure! #DragonsTrove #BookSubscriptionBox #FantasySurprise
• •Our magic is not just in the making, but in the mindfulness! 🌿 We believe even dragons should protect their realm. That's why we use eco-friendly packaging for our treasures. Learn more about our commitment and discover fun ways to upcycle your candle jars on the Dragon's Blog! #EcoFriendlyMagic #SustainableHoard #ProtectOurRealm