Brand Tone

Creative & Artistic, Meditative & Calming, Educational & Encouraging, Personal & Authentic, Passionate & Inspirational, Community-Focused

Brand Values

• •Creativity & Self-Expression
• •Mindfulness & Relaxation
• •Joy & Well-being
• •Learning & Growth
• •Quality & Craftsmanship
• •Connection & Community
• •Authenticity

Best Practices

• •Embrace the Meditative Language: Consistently use words like mindful, calm, relaxing, serene, joyful, and meditative to reinforce the therapeutic benefits of dot art.
• •Stay Encouraging and Inclusive: Ensure copy is welcoming to all skill levels, emphasizing that no experience is necessary for classes and kits, and that the process is about personal enjoyment and expression.
• •Share the Artist's Authentic Voice: Continue to incorporate Christina Lee's personal insights, passion, and even vulnerabilities (when appropriate) to maintain a genuine and relatable connection with the audience. Refer to her directly, especially when promoting classes or tutorials she leads.
• •Focus on the Why Beyond the Art: Highlight not just the beauty of the art, but the deeper values it represents – creativity, finding peace, personal growth, and the joy of the process.
• •Maintain a Visually Cohesive and Inspiring Aesthetic: While this is about copywriting, the visual presentation on all platforms should align with the artistic, colorful, and calming nature of the brand. The copy should complement this visual harmony.

Social Perception

Positive & Appreciative, Engaged Community, Seen as a Teacher/Guide, Relatable & Inspiring, Supportive of Other Artists

Copy Examples

• •For a Beginner Dot Painting Kit: Unleash your inner artist and find your calm. Our Beginner Dot Painting Kit has everything you need to create stunning mandalas, even if you've never dotted before. Let Christina Lee guide you step-by-step into a world of color, peace, and joyful creation. Start your meditative journey today!
• •For an Original Artwork Post (Instagram/Facebook): Immerse yourself in 'High Frequency.' ✨ This original piece by Christina Lee explores the profound connection between light, color, and emotion. Each dot is a mindful placement, a whisper of the energy that surrounds us. Bring this unique vibrancy and meditative beauty into your space. Link in bio to learn more and make it yours.
• •For a Paint N Sip Class Promotion: Sip, dot, and unwind! 🎨🍷 Join us for a relaxing evening of creativity at The Dot Shop Gallery. Christina Lee will guide you in creating your own beautiful dot art masterpiece, no experience necessary! Perfect for a friends' night out or a solo creative escape. Spaces are limited – book your spot and let your creativity flow!
• •For a YouTube Tutorial Announcement: New tutorial just dropped! 🎥 Christina Lee shares her secrets to creating the perfect 'fat dot' – the happy center of every beautiful mandala. Learn the technique, embrace the process, and add a new dimension to your dot art. Watch now and get inspired! #dotart #mandalatutorial #artmeditation
• •General Brand Social Media Post: Feeling the call to create? ✨ At The Dot Shop Gallery, we believe everyone has an artist within. Discover the joy of dot painting – a simple path to relaxation, mindfulness, and expressing your unique vision. Explore our art, kits, and classes. What colors are inspiring you today? #thedotshopgallery #christinaleeart #dotmandala #mindfulart