Brand Tone

Expert & Knowledgeable, Caring & Nurturing, Aspirational & Stylish, Eco-Conscious & Responsible, Friendly & Welcoming, Passionate

Brand Values

• •Hair Health
• •Expertise & Education
• •Sustainability
• •Client-Centricity
• •Quality
• •Positive & Supportive Culture
• •Integrity & Transparency

Best Practices

• •Emphasize Expertise with Warmth: Always communicate knowledge and skill, but do so in an approachable, friendly, and caring manner. Avoid overly technical jargon unless explained clearly. The tone should be like a trusted, highly skilled friend giving advice.
• •Prioritize "Health" and "Well-being": Consistently weave in the message of hair health, vitality, and the confidence that comes from it. Connect beauty with well-being and responsible choices.
• •Highlight Sustainability Authentically: When mentioning eco-friendly practices or products, ensure it feels genuine and integrated into the salon's core philosophy, not just a trend.
• •Use Aspirational yet Inclusive Language: Inspire clients with the possibilities for their hair, showcasing beautiful results, while ensuring the language feels welcoming to everyone seeking quality hair care.
• •Maintain "Good Vibes" Online: Let the passion and positive energy of "The DO Crew" shine through in all communications. Use enthusiastic and positive language, reflecting the supportive and drama-free salon culture.

Social Perception

A High-Quality, Premium Salon, Trustworthy Experts, Environmentally Responsible, A Welcoming and Professional Environment, Trend-Aware

Copy Examples

• •Instagram Post (Showcasing a blonde transformation): From brassy to brilliant! ✨ Healthy blonde is our passion. We combined expert lightening techniques with INNOluxe bond-building to give this beauty the radiant, healthy blonde she dreamed of – all while keeping her locks strong and shining. Ready for your own guilt-free hair transformation? Tap the link in bio to book your consultation. #TheDOSalon #BlondeSpecialistsMelbourne #HealthyHairJourney #INNOluxeAustralia #StKildaHair
• •Facebook Ad (Targeting eco-conscious consumers): Love beautiful hair? Love the planet? 🌿 At The DO Salon, you don't have to choose. As a proud Sustainable Salon, we're committed to eco-friendly practices and premium organic, vegan, and cruelty-free products. Experience stunning hair results that align with your values. Visit us in St Kilda – where beauty meets responsibility. Learn more & book online: [link to website] #SustainableBeauty #EcoSalonMelbourne #OrganicHaircare #TheDOCares #StKilda
• •Website Blog Post Snippet (From Hair Health Journal): Is your hair trying to tell you something? At The DO Salon, we believe true beauty starts with healthy hair. Our latest Hair Health Journal entry dives deep into identifying the subtle signs of stressed strands and how our personalized in-salon treatments and curated at-home rituals can bring your hair back to its vibrant best. Because when your hair feels good, you feel unstoppable. Read more [link] #HairHealthExperts #TheDOCrew #SalonMelbourneTips
• •TikTok Video Concept (Quick Tip): (Video: Stylist quickly demonstrating a simple hair health tip, e.g., proper brushing technique for wet hair with a recommended product) Quick DO Tip! 💧 Always detangle gently from ends to roots, especially when wet! Using a leave-in conditioner like [Product Name] helps protect & nourish. Healthy habits = happy hair! ✨ #TheDOSalon #HairTips #HealthyHairHacks #StKildaSalon #GoodHairVibes
• •Email Newsletter Subject Line & Snippet (Promoting a new service/product): Subject: ✨ Discover Your Healthiest Hair Yet with Our New [Service/Product Name]! Hi [Client Name], At The DO Salon, we're always seeking new ways to elevate your hair health and confidence. That's why we're thrilled to introduce our latest [service/product description focusing on benefits and premium ingredients]. Experience the difference that expert care and quality products can make. Book your appointment or shop online today! [Link]