Brand Tone

Professional and Informative

Brand Values

• •Quality and Craftsmanship
• •Expertise and Selection
• •Customer Satisfaction and Service
• •Reliability

Best Practices

• •Lead with a Benefit, Support with a Feature
• •Maintain an "Expert, but Approachable" Tone
• •Emphasize Quality and Craftsmanship
• •Incorporate Social Proof and Customer Voice
• •Ensure Clarity and Actionability

Social Perception

Positive with a Focus on Product Quality and Service

Copy Examples

• •The Perfect Entrance for Every Home. Discover our expertly curated collection of internal and external doors, where quality craftsmanship meets timeless design. Style, security, and satisfaction—guaranteed.
• •From our workshop to your doorstep. ✨ This stunning Pattern 10 door, finished in a classic grey, just found its forever home. It’s more than just a door; it’s a statement of style and security. Swipe to see the before and after! #TheDoorShop #HomeRenovation #FrontDoorGoals #QualityDoors
• •Planning a home refresh? Don't overlook the details that make the biggest impact. Our extensive range of solid oak, walnut, and primed internal doors will transform any room. With nationwide delivery and expert advice just a call away, your perfect finish is closer than you think. Shop now!
• •Safety never has to compromise style. Our Shaker White Primed FD30 Fire Door offers the perfect union of timeless elegance and essential protection. Expertly crafted to meet rigorous safety standards, this door provides peace of mind with a clean, classic aesthetic that complements any interior.
• •Open the Door to Spring Savings! 15% Off All External Doors.