Brand Tone

Friendly and Approachable, Caring and Nurturing, Fun and Playful, Professional and Trustworthy, Trendy and Modern

Brand Values

• •Child-Centricity: Prioritizing the comfort, happiness, and unique expression of children.
• •Quality and Safety: Offering gentle, plant-based, and child-safe hair care products and services.
• •Parental Support: Aiming to make hair care easier and less frustrating for parents.
• •Creativity and Self-Expression: Encouraging kids to be themselves and feel confident.
• •Building Trust and Community: Fostering relationships with families through reliable service and a welcoming environment.
• •Making Memories: Creating enjoyable and memorable experiences for children, such as through pamper parties.

Best Practices

• •Always Prioritize "Kid-Friendly" Language: Use words that are positive, upbeat, and easy for both parents and older children to understand. Avoid overly technical jargon.
• •Emphasize Care and Gentleness: Consistently highlight the natural, plant-based, and safe aspects of products and services, reassuring parents.
• •Inject Fun and Playfulness (Especially on Visual Platforms): Use emojis, bright visuals, and an energetic voice where appropriate (like TikTok and Instagram) to reflect the joy the brand brings.
• •Speak to the Parent's Needs and Child's Desires: Acknowledge the challenges parents face (e.g., "tangle-free," "stress-free") while focusing on the positive outcomes for the child (e.g., "happy," "confident," "trendy").
• •Maintain a Helpful and Supportive Voice: Position the brand as a partner in the child's self-care journey, offering solutions and creating positive experiences.

Social Perception

DoodleKids SA is generally perceived as a specialized, child-friendly salon that understands the unique needs of kids' hair, particularly textured and curly hair. Parents seem to appreciate the focus on natural products and the fun, stress-free environment for their children. The spa and party offerings are seen as a fun, modern treat for kids. The brand is viewed as a helpful resource for parents looking for professional hair care solutions for their children. They are recognized as a "selfcare brand for the modern, trendy and confident 1 – 12 year old boy and girl."

Copy Examples

• •Facebook/Instagram Post (New Product): "Say goodbye to tangles and tears! 👋 Our NEW Blossom Detangler is here – plant-based, gentle, and smells like a sweet dream. Making wash day a breeze for your little doodlebug! #DoodleKidsSA #HappyHairHappyKids #NaturalHairCare #KidsHair"
• •Website Banner (Salon Services): "Trendy Cuts & Twirly Curls! ✨ At DoodleKids, we make salon visits FUN. Our expert stylists love creating looks that let your child's personality shine! Book their happy hair day today. #KidsSalon #JohannesburgMoms #CoolKids"
• •TikTok Video Caption (Spa Party): "Sparkles, giggles, and pamper-perfect fun! 💅👑 Our DoodleKids spa parties are where little dreams come true. Watch the magic unfold! #KidsSpaParty #PamperTime #DoodleKidsFun #BirthdayIdeas #SAKids"
• •Email Newsletter Subject: "Unlock Stress-Free Mornings & Happy Hair Days! ☀️" Body Snippet: "Tired of the morning hair battle? DoodleKids is here to help! From our gentle, natural products to our kid-approved salon services, we’re all about making hair care (and parenting!) a little easier and a lot more fun. Discover how..."
• •Promotional Post (Loyalty Program): "Join the DoodleKids Family & Get Rewarded! 💖 Because we love our little clients (and their amazing parents!), our loyalty program offers exclusive treats and discounts. Sign up on your next visit! #DoodleKidsLoyalty #MoreThanJustHair #KidsCommunity"