Brand Tone

Playful, Joyful, and Approachable

Brand Values

• •Cultivating Joy and Happiness
• •Creativity and Self-Expression
• •Authenticity and Relatability
• •Community Connection

Best Practices

• •Embrace Enthusiastic Language: Always use positive, high-energy words. Infuse copy with terms like "joy," "happy," "awesome," "magic," and "sunshine" to maintain the brand's cheerful identity.
• •Stay Conversational and Friendly: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're"), ask questions, and incorporate emojis to keep the tone approachable and engaging.
• •Tell the Story: Weave the brand's narrative into the copy. Remind customers that each design is hand-drawn by an artist with a passion for spreading happiness. This reinforces authenticity and value.
• •Focus on the Feeling, Not Just the Product: Sell the emotion. Instead of just describing a t-shirt's fabric, describe the feeling of wearing it—the confidence, the joy, the fun. The goal is to sell a "moment of happiness."
• •Encourage Community Interaction: Actively invite engagement. End social media captions with questions, run polls, and encourage customers to share photos using a specific hashtag. This builds the community that is central to the brand's perception.

Social Perception

The public perception of The Doodle Shop is overwhelmingly positive. Customer reviews and online comments frequently praise the brand for its: Unique and Cute Designs, High-Quality Products, and Positive Emotional Impact. The brand successfully projects its intended image, with the public receiving and reflecting its core values of joy, creativity, and quality.

Copy Examples

• •Warning: This t-shirt may cause spontaneous smiling. ✨ Our new [Design Name] tee is here to wrap you in a hug of pure, doodled joy. Perfect for adding a splash of happy to your everyday adventures. Tap to shop and wear your art out loud!
• •Start your day with a sip of sunshine! This mug isn't just for coffee; it's a cup of happiness, covered in doodles that are guaranteed to make your morning brighter. It’s sturdy, adorable, and waiting to be your new favorite. Go on, treat yourself.
• •A little doodle for your inbox (and your wardrobe!)
• •Stop the search for the perfect gift! From cute tote bags to joyful tees, The Doodle Shop has unique, artist-designed gifts that say 'I'm thinking of you' in the most colorful way possible. Shop now and deliver a smile.
• •Art that feels like a friend. Explore the collection and find a doodle that speaks to you. Free shipping on orders over $50!