Brand Tone

Artistic & Creative, Warm & Friendly, Family-Oriented & Traditional, Nostalgic & Heartfelt, Eco-conscious, Community-Focused

Brand Values

• •Artistry & Craftsmanship
• •Family & Tradition
• •Quality
• •Joy & Beauty
• •Sustainability & Conscious Consumption
• •Customer Connection

Best Practices

• •Emphasize Family & Heritage: Always weave in the story of the ffrench family, the studio's founding, and the multi-generational aspect. Use phrases like "family tradition," "our parents' legacy," "three generations of artists."
• •Highlight the Handmade & Artistic Process: Use descriptive words that convey craftsmanship, creativity, and the unique nature of silkscreen printing (e.g., "hand-pulled," "original artwork," "vibrant colors," "unique designs," "crafted with care").
• •Maintain a Warm, Friendly, and Inclusive Voice: Address customers directly and personally (e.g., "your family," "we’re excited to share with you"). Use welcoming language and express gratitude for their support.
• •Subtly Integrate Eco-Conscious Values: When relevant (especially for product descriptions or 'About Us' sections), mention the use of "environmentally gentle inks," "sustainable practices," or "minimizing waste" to reinforce this value without being preachy.
• •Showcase Joy and Connection: Focus on how the products bring beauty and happiness into people's lives and homes. Encourage interaction by asking questions and inviting customers to share their own experiences with the brand.

Social Perception

Highly Positive, Authentic & Trustworthy, Artistic & Unique, Supportive of Small Business/Artisans

Copy Examples

• •Instagram Post (showcasing a new calendar month design): "Hello [Month]! ✨ This year, [Artist's Name] from our family envisioned a [brief description of the design]. Each hand-pulled print is a little piece of our heritage, made with love and the most earth-kindly inks we can find. How does this design make you feel? Share your thoughts below! #TheDolphinStudio #HandmadeArt #SilkscreenCalendar #FamilyTradition #ArtToLiveWith"
• •Facebook Ad (targeting gift shoppers): "Searching for a gift that tells a story? Since 1970, The Dolphin Studio has been hand-printing joy with our unique silkscreen art. From our iconic annual calendar to vibrant kitchen towels and greeting cards, each piece is crafted by our family, for yours. Give the gift of art. Shop our collection: [Link to website]"
• •Website Product Description (for a kitchen towel): "Brighten your kitchen with a splash of art! Our [Product Name] kitchen towel features an original design, hand-printed in our Berkshire studio. Made with [Material type, e.g., absorbent cotton] and eco-friendly inks, it’s not just beautiful, it’s a little piece of sustainable art for your home. Perfect for drying dishes, or even as a charming piece of decor. Bring The Dolphin Studio magic into your everyday."
• •Email Newsletter Snippet (sharing a customer story): "We were so touched to hear from Sarah M., who has been collecting our calendars since she was a little girl visiting Woods Hole with her grandparents. 'It's a piece of my family history,' she told us. Stories like Sarah's are why we pour our hearts into every print. Do you have a Dolphin Studio memory? We’d love to hear it! Reply to this email and share your story. [Link to About Us page]"
• •Etsy Shop Announcement Update: "Welcome to The Dolphin Studio! We're a family of artists, now in our third generation, hand-printing vibrant silkscreen designs in the beautiful Berkshires. Our signature annual calendar is a 50+ year tradition, bringing unique art to homes worldwide. We use eco-friendly inks because we believe in art that's kind to the earth. Explore our latest creations and bring a piece of our family's passion into your life! #HandmadeWithLove #ArtisanGifts #TheDolphinStudioCalendar"