Brand Tone

Playful & Humorous, Sex-Positive & Unapologetic, Empowering & Inclusive, Direct & Frank, Approachable

Brand Values

• •Sexual Wellness
• •Pleasure Positive
• •Inclusivity
• •Empowerment
• •Quality & Safety
• •Humor & Fun
• •Breaking Taboos

Best Practices

• •Embrace the Pun & Playfulness: Don't shy away from the inherent humor in the brand name. Use clever wordplay and a lighthearted tone where appropriate, especially in headlines and product names/descriptions.
• •Be Boldly Sex-Positive: Write openly and confidently about sex, pleasure, and sexual wellness. Avoid euphemisms where directness is more empowering, but maintain a respectful and inclusive tone.
• •Focus on Empowerment and Inclusivity: Frame product benefits around self-exploration, confidence, and the joy of discovering one's desires. Ensure language is welcoming to all adults.
• •Balance Humor with Information: While humor is key, ensure product descriptions are also clear, informative, and highlight quality/safety features (e.g., body-safe materials). The fun should not overshadow the product's utility and safety.
• •Maintain Consistency Across All Touchpoints: Whether it's website copy, product descriptions, FAQs, or any future customer communications (like email marketing), the playful, empowering, and sex-positive tone should be consistent to build a strong, recognizable brand voice.

Social Perception

Niche Audience Awareness, Potential for Name Confusion, Perception by Actual Customers, Limited Mainstream Visibility

Copy Examples

• •Homepage Headline: "The Dixon Butts: Get to the Bottom of Your Pleasure. Seriously Fun, Seriously Satisfying."
• •Product Collection Intro: "Ready for an adventure? Our Dixon Butts collection is here to turn up the heat and the fun. Explore your desires, one Butt at a time!"
• •Email Subject Line (Promotional): "Feeling cheeky? 😉 New Arrivals at The Dixon Butts are here to play!"
• •"About Us" Snippet: "At The Dixon Butts, we're not just selling toys; we're championing your pleasure. We believe everyone deserves a fun, safe, and empowering way to explore their sexuality. So go ahead, be bold!"
• •Social Media Post (if they had one): "Why so serious? Life's too short for boring nights. The Dixon Butts are here to add a wink and a whole lot of 'O' to your R&R. #DixonButts #PleasurePositive #AdultPlay"