Brand Tone

Fun, Sassy, and Relatable.

Brand Values

• •Family & Small Business Charm
• •Customer Happiness
• •Trendiness and Self-Expression
• •Handmade Quality

Best Practices

• •Create a "Voice" Cheat Sheet: Document key "words we love" (e.g., sassy, chaos, diva, sparkle) and "words we avoid" (e.g., corporate, professional, formal). This ensures anyone writing for the brand uses a consistent vocabulary.
• •Write Like You Talk: Encourage copywriters to adopt a conversational style. A good rule of thumb is to read the copy aloud. If it sounds like a real, fun conversation you'd have with a friend, it's on the right track.
• •Use Storytelling in Descriptions: Instead of just listing features (e.g., "cotton/poly blend"), frame the product in a relatable scenario. For example: "The perfect soft tee for a day of errands that turns into an evening on the patio."
• •Embrace Emojis and Playful Punctuation: Using emojis (✨, 😉, 😂) and exclamation points in moderation can effectively convey the fun, energetic vibe of the brand in digital communications like emails and future social media posts.
• •Keep the "Mother-Daughter" Story Central: Regularly reference the brand's origin story. This humanizes the brand, reinforces its values of family and small business, and builds a stronger connection with customers who appreciate supporting a personal dream.

Social Perception

The brand is perceived as trustworthy, reliable, and a source of high-quality, fun products, leading to strong customer loyalty and satisfaction. It's a go-to for unique, graphic apparel that is perfect for events like concerts or as gifts.

Copy Examples

• •Warning: Our tees may cause sudden bursts of confidence and an uncontrollable urge to book a girls' trip. Shop the Sassy Collection now!
• •Fuel your daily chaos with something as extra as you are. This tumbler holds enough caffeine to tackle a toddler, a teenager, and a Monday. You're welcome.
• •Oops, we did it again... (dropped a new collection!)
• •Powered by caffeine, chaos, and a mother-daughter dream. We started The Ditzy Divas in 2017 because life's too short for boring clothes. We put our hearts into every piece, making sure it’s something we’d be excited to wear ourselves.
• •Just a friendly reminder that 'laundry day' is a myth. It's a laundry *lifestyle*. Grab a tee that gets it. #MamaTried #TheDitzyDivas