Brand Tone

warm, authentic, and heritage-focused

Brand Values

• •Heritage and Tradition
• •Quality Craftsmanship
• •Sustainability
• •Authenticity
• •Community
• •Customer Connection

Best Practices

• •Embrace Storytelling: Weave narratives about Irish heritage, the Dingle landscape, and the craftsmanship behind your products into all communications. This reinforces authenticity and tradition.
• •Use Warm and Evocative Language: Choose words that convey quality, comfort, timelessness, and the natural beauty of Ireland. Words like "handcrafted," "authentic," "heritage," "cozy," and "sustainable" resonate with the brand's values.
• •Maintain Visual Consistency: Ensure that photography and videography align with the brand's tone – showcasing the quality of the products, the beauty of Dingle, and the craftsmanship involved. Natural, warm aesthetics work well.
• •Incorporate Irish Touches: Subtly include Irish phrases or references to local culture where appropriate to enhance the sense of place and authenticity.
• •Prioritize Customer Engagement: Respond to comments and messages with the same warmth and friendliness conveyed in your primary content. Share user-generated content (with permission) to build community and reinforce positive perceptions.

Social Perception

generally perceived very positively as a "treasure trove" of authentic Irish craftsmanship with a "warm and inviting atmosphere."

Copy Examples

• •Instagram Post (Showcasing a new Aran Sweater): Wrap yourself in centuries of Irish tradition. Our new Aran sweater, handcrafted from the finest 100% Merino wool, isn't just a garment – it's a story woven into every stitch. Experience the timeless warmth and enduring style of Dingle. Shop the collection online or visit us on Strand Street. #DingleWoollenCompany #AranSweater #IrishHeritage #Handcrafted #SustainableFashion
• •Facebook Ad (Targeting those interested in Irish culture/travel): Dreaming of the Wild Atlantic Way? Bring a piece of Dingle home with you. At The Dingle Woollen Company, we've been curating Ireland's finest knitwear for generations. Discover authentic, handcrafted treasures that embody the spirit of the Emerald Isle. Visit us in Dingle or explore our online store. Céad Míle Fáilte! #IrishCraftsmanship #Dingle #WildAtlanticWay #TravelIreland #ShopLocalIreland
• •Product Description (For a wool blanket): Embrace the cozy comfort of our pure wool blanket, a testament to Irish craftsmanship. Woven with tradition and designed for modern living, this blanket offers unparalleled warmth and a touch of Dingle's timeless charm to your home. Sustainably sourced and made to last, it's more than a blanket; it's an heirloom. #IrishWool #HomeComforts #SustainableLiving #MadeInIreland #DingleStyle
• •TikTok Video Script (Short, engaging visuals of Dingle scenery and products): (Scene 1: Beautiful shot of Dingle coastline) Voiceover: From the heart of the Dingle Peninsula... (Scene 2: Quick cuts of hands knitting, wool textures, finished sweaters) Voiceover: ...to your wardrobe. ✨ (Scene 3: Person smiling, wearing a Dingle Woollen Co. scarf) Voiceover: Authentic Irish knitwear. Crafted with tradition, woven with love. #DingleWoollenCo #IrishMade #CozyVibes #SupportLocal #WildAtlanticWay
• •Email Newsletter Snippet (Highlighting sustainability): This season, choose warmth that’s kind to the planet. At The Dingle Woollen Company, our commitment to sustainability is woven into every fibre. From responsibly sourced wool to eco-friendly packaging, we believe in quality that lasts and practices that protect our beautiful Irish landscape. Explore our latest collection of sustainable knitwear. #SustainableStyle #EcoFriendlyFashion #IrishDesign #DingleCares