Brand Tone

functional, direct, and value-oriented

Brand Values

• •Affordability
• •Accessibility
• •Transparency (in condition)
• •Dependability

Best Practices

• •Lead with Value: Always start with the price, the deal, or the savings. Your customer is here for a bargain; make it the first thing they see.
• •Be Explicit About Condition: For refurbished items, clearly and simply explain what "Grade A," "Grade B," etc., means. Use phrases like "looks like new" or "light cosmetic scratches" to manage expectations effectively.
• •Build Trust Through Guarantees: Prominently feature the 14-day return policy, warranty information, and free delivery in product descriptions, banners, and checkout pages. This reassures skeptical buyers.
• •Keep it Simple and Direct: Avoid jargon and overly creative language. The brand's strength is its directness. Use clear, concise copy that highlights specifications and benefits (e.g., "Unlocked," "512GB Storage," "Free UK Delivery").
• •Create Urgency Around Deals: Use language that encourages immediate action, such as "Limited Stock," "Deal Ends Friday," or "While Supplies Last." This complements the outlet model and drives conversions.

Social Perception

largely positive and reliable, perceived as a trusted seller for pragmatic customers seeking good deals on functional electronics

Copy Examples

• •Premium Tech. Outlet Prices. Get the best deals on new and certified refurbished phones, consoles, and more. Free UK delivery on all orders.
• •Experience Apple Excellence for Less. This iPhone 13 is Grade A refurbished, meaning it’s in pristine condition with only minimal signs of use. Fully tested and certified by our technicians to work like new, it comes with a 3-month warranty for your peace of mind. Get the phone you want at a price you'll love.
• •🎮 Bank Holiday Deals Drop Now | Xbox Controllers from £38!
• •Why pay full price? Our certified refurbished Samsung phones offer the same great performance for a fraction of the cost. Each device is rigorously tested by our experts and backed by a warranty. Shop smart and save big. #RefurbishedTech #SamsungDeals #SmartSavings
• •Grab This Deal