Brand Tone

Artistic, Mindful, and Whimsical

Brand Values

• •Craftsmanship and Quality
• •Timelessness and Versatility
• •Sustainability and Slow Fashion
• •Social Responsibility

Best Practices

• •Embrace the "Artisan" Narrative: Consistently use words that highlight the craftsmanship, creativity, and handmade nature of the products. Frame each piece as a work of art.
• •Champion Slow Fashion: Regularly communicate the benefits of small-batch production and timeless design. Educate the audience on the value of investing in pieces that last.
• •Maintain a Whimsical and Dreamy Visual Identity: Ensure that all photography and videography align with the artistic and slightly magical aesthetic. This will reinforce the brand's tone visually.
• •Use Storytelling: Share the stories behind the collections, the inspiration for new designs, and the process of creation. This builds a deeper connection with the audience.
• •Engage with a Personal and Appreciative Voice: When responding to comments and messages, maintain a warm, friendly, and grateful tone that reflects the personal touch of a small, independent brand.

Social Perception

The Dewdrop Shop is perceived as a high-quality, artisanal brand. Customers and admirers often comment on the beauty and uniqueness of the products. The "handmade" and "Made in Canada" aspects are significant points of positive perception. The brand is seen as a creative and inspiring small business.

Copy Examples

• •Art you can carry. ✨ Introducing the new Granny Square Mist Bag, a tapestry of handwoven beads and timeless design. Each one is a unique masterpiece, crafted with intention and a touch of magic. #TheDewdropShop #BeadedBag #WearableArt #SlowFashion
• •More than an accessory, it's a story. Our Antique Bead Collection features pieces with a past, ready to be a part of your future. Discover hand-linked necklaces that are as unique as you are. Shop now and own a piece of history. #HandmadeJewelry #AntiqueBeads #CanadianMade
• •For the modern romantic. Our Signature Dewdrop Pearls are a fresh take on a timeless classic. Handcrafted in Canada, these pieces are designed to be treasured for a lifetime. Perfect for brides, dreamers, and you. #PearlNecklace #BridalJewelry #TimelessElegance
• •In a world of fast fashion, we choose to slow down. The Dewdrop Shop offers small-batch, handcrafted accessories made with love and intention in Canada. Wear your values.
• •20 hours, 2000+ beads, 1 bag. ✨ #Handmade #SmallBusiness #BeadedBag #Artisan