Brand Tone

Creative, Modern, and Eco-Conscious

Brand Values

• •Originality and Creativity
• •Quality and Craftsmanship
• •Sustainability and Eco-consciousness
• •Accessibility of Design
• •Bespoke Experience

Best Practices

• •Emphasize "Eco-Conscious" and "Modern": Consistently use terms that highlight your commitment to sustainability and contemporary design in all product descriptions, social media posts, and marketing materials.
• •Showcase "Creativity" and "Originality": Use language that evokes artistry, uniqueness, and the bespoke nature of your products and services. Highlight the experienced designer behind the creations.
• •Maintain a "Helpful" and "Accessible" Voice: Especially when addressing small businesses or those seeking creative services, ensure the language is approachable, supportive, and clearly explains the benefits of your offerings.
• •Visual Consistency is Key: Ensure that the visual language across all platforms (website, social media, packaging) aligns with the modern, clean, and creative verbal tone. High-quality imagery of products in use can reinforce this.
• •Engage with an "Inspiring" Tone: Share content that not only sells products but also inspires creativity, showcases design possibilities, and fosters a community around beautiful, sustainable design.

Social Perception

The perception The Design Craft aims to cultivate is that of a provider of high-quality, aesthetically pleasing, and environmentally responsible design goods. They want to be seen as a resource for modern and original design. The social media presence reinforces a brand that is visually creative and engaged with design trends.

Copy Examples

• •Unwrap inspiration. Our eco-friendly gift wrap turns any present into a work of art. #SustainableStyle #ModernDesign
• •Your vision, beautifully crafted. Explore our customizable stationery and make every message memorable. #TheDesignCraft #PersonalizedPerfection
• •Elevate your brand with designs that speak volumes. Discover our easy-to-use templates and identity kits. #CreativeSolutions #SmallBizSupport
• •Art that feels good, inside and out. Adorn your space with our eco-conscious prints. #HomeDecor #SustainableLiving
• •From our studio to yours: thoughtfully designed goods for a more beautiful and sustainable world. #DesignWithCare #EcoModern