Brand Tone

authentic, creative, and casually sophisticated

Brand Values

• •Creativity and Artistry
• •Quality over Quantity
• •Timeless Luxury
• •Functionality
• •Regional Identity/Community

Best Practices

• •Embrace the "Creative Northwest" Identity: Consistently weave in the brand's origin and the creative, authentic spirit of the Pacific Northwest. Use language that evokes the lifestyle associated with the region.
• •Highlight Craftsmanship and Quality: Use descriptive words that emphasize the "deft hands" behind the products, their quality construction, and the "quality over quantity" philosophy. Mention details like "hand-dyed" or specific materials when relevant.
• •Maintain a Casually Sophisticated Voice: The language should be approachable and relatable, yet refined. Avoid overly formal or overly slangy terms. Think "elevated everyday."
• •Focus on "Recreational Habiliment": Connect the clothing to a lifestyle of comfort, ease, and understated style suitable for leisure and creative pursuits.
• •Be Authentic and Genuine: Let the passion for design and the regional identity shine through naturally. Avoid hype or overly salesy language that could undermine the "timeless luxury" and "quality" values.

Social Perception

a niche, perhaps artisan-focused apparel company with a distinct regional identity

Copy Examples

• •Headline for a new collection: "Northwest Threads: Crafted for Your Everyday Unwind."
• •Instagram caption for a Pigment Dye Hoodie: "Each hue tells a story. Our Pigment Dye Hoodie – uniquely yours, born from creative hands in the heart of Portland. Embrace the art of comfortable style. #TheDefthands #PigmentDye #PortlandMade #CreativeWear"
• •Product description for a Mohair Cardigan: "Wrap yourself in the warm embrace of the Northwest. Our Mohair Cardigan: timeless design, luxuriously soft, and crafted with an eye for enduring quality. Because some comforts are meant to last."
• •About Us snippet: "More than just clothing, The Defthands is a reflection of the vibrant, creative spirit of the Northwest. We believe in simple things done well: functional design, quality materials, and a touch of timeless luxury for your recreational moments."
• •Email subject line for a sale: "Curated Comfort: Discover Your Defthands Favorites."