Brand Tone

Sentimental, Heartfelt, Personal, Relatable, Celebratory, Direct, Promotional, Occasionally Playful/Humorous

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Celebration of Relationships
• •Creating Memories
• •Customer Expression

Best Practices

• •Focus on "The Why": Always circle back to the emotional reason behind the purchase. Is it to celebrate love? Preserve a memory? Show appreciation? Let this "why" infuse your language.
• •Use "You" and "Your": Speak directly to the customer. Make them feel understood and central to the product. Instead of "Our products are great," try "Your unique story deserves a special keepsake."
• •Incorporate Storytelling (Even Miniatures): Briefly evoke a scenario or feeling. "Imagine their smile when they unwrap..." or "Remember that perfect day? Now you can hold onto it." This makes the product more than an item; it's part of an experience.
• •Highlight the Personalization Benefit, Not Just the Feature: Don't just say "customizable with names." Say, "Add their names to create a one-of-a-kind gift that speaks directly to their heart."
• •Maintain a Positive and Warm Lexicon: Use words like "cherish," "love," "celebrate," "special," "heartfelt," "unique," "memories," "joy," "treasure." Avoid overly technical or cold language, even when describing product details. Ensure calls to action are inviting, e.g., "Create your special gift now" rather than just "Buy."

Social Perception

The Deerly is perceived as a source of unique gifts. However, there are mixed reviews on reliability/quality. Products are emotionally resonant and heavily geared towards gifting.

Copy Examples

• •The night we met, the stars aligned. ✨ Capture that once-in-a-lifetime moment forever with a personalized star map. The perfect anniversary gift to remind them your love was written in the stars. Design yours and relive the magic.
• •Wear your heart on your sleeve... and your furry best friend on your hoodie! 🥰 Turn your favorite pet photo into a cozy, custom masterpiece. The ultimate gift for the pet parent who has everything (except maybe this!). Warm, unique, and full of purr-sonality. Order now!
• •Welcome to our happy, crazy, wonderful home! ❤️ Make your entryway uniquely yours with a personalized family doormat. A little touch that says 'this is us' and brings a smile every time you cross the threshold. The perfect housewarming gift or a treat for your own nest.
• •A little reminder of how much she means to you, always close at hand. ✨ This beautifully engraved bracelet carries a message of love that she can treasure forever. For her birthday, graduation, or just because – tell your daughter she's your world. Personalize it with her name for an extra special touch.
• •This Christmas, give more than just a gift – give a memory. 🎁 Our personalized treasures are crafted with love to capture your most cherished moments. From custom family ornaments to heartfelt photo blankets, find something truly unique for everyone on your list. Unwrap the joy of giving with The Deerly.