Brand Tone

sophisticated, classic, and personal

Brand Values

• •Timeless Style
• •Individuality
• •Quality and Curation
• •Inspiration

Best Practices

• •Embrace the "Classic, Yet Current" Ethos: Ensure all copy reflects the balance between timeless style and modern relevance. Avoid overly trendy jargon or slang, but don't be afraid to use contemporary language where appropriate.
• •Maintain a Personal Touch: Continue to incorporate the founder's voice and personal touch in communications. This helps to differentiate the brand from larger, more impersonal retailers.
• •Focus on "Complements," Not Just Products: Frame the products as additions that enhance a man's existing wardrobe and personal style, rather than standalone items. This reinforces the brand's value of individuality.
• •Use Refined and Aspirational Language: Employ a vocabulary that evokes sophistication, quality, and inspiration. Words like "curated," "hand-selected," "timeless," and "individual" should be mainstays in the brand's lexicon.
• •Educate and Inspire: Use copy to not only sell products but also to educate the customer on how to incorporate accessories into their wardrobe. This could be through blog posts, social media tips, or detailed product descriptions that offer styling suggestions.

Social Perception

The brand appears to be perceived as a small, specialized online boutique for men's accessories. The carefully curated product selection and classic aesthetic likely appeal to a customer who appreciates timeless style and quality craftsmanship. The lack of widespread reviews could indicate a smaller, but potentially loyal, customer base that values the unique and personal nature of the brand.

Copy Examples

• •The devil is in the details. And so is the style. Discover our new collection of hand-selected pocket squares, and add a touch of personality to your tailored look. Because true style is never an afterthought.
• •More than a sweater, it's a statement. Our made-to-order knitwear is crafted for the man who values quality and individuality. Experience the luxury of a piece made just for you. The Dean Style: Complements for a life well-lived.
• •Classic never goes out of style. At The Dean Style, we curate timeless accessories for the modern gentleman. Find the pieces that speak to your personal style. #TheDeanStyle #MensAccessories #ClassicStyle
• •This Father's Day, give the gift of timeless style. From our classic neckwear to our handcrafted leather goods, find a piece that shows your appreciation for the man who has given you everything. Shop The Dean Style for a gift that will last a lifetime.
• •Welcome to The Dean Style. We believe that a man's wardrobe is a reflection of his character. That's why we've carefully curated a collection of classic, yet current, accessories to inspire your individual style. Explore our latest arrivals and find the perfect complement to your wardrobe.