Brand Tone

Mystical, Narrative-Driven, and Esoteric

Brand Values

• •Imagination
• •Curiosity
• •Historical Reinterpretation

Best Practices

• •Embrace Mystical Language: Consistently use evocative and mysterious language that aligns with the brand's esoteric themes. Words like "uncover," "secrets," "cosmos," and "ancient" can be staples in your copy.
• •Focus on Narrative: Frame your products within the larger narrative of the brand. Each product is not just an item but a piece of a larger story.
• •Engage with Questions: Pose questions that spark curiosity and invite your audience to ponder the unknown, aligning with the brand's value of inquisitiveness.
• •Maintain a Consistent Visual Identity: Ensure that all visual elements, from product mockups to social media graphics, reflect the mystical and historical-fantasy aesthetic of the brand.
• •Be the Guide, Not Just the Seller: Position the brand as a guide on a journey of discovery. Use phrases like "walk the path" to reinforce the idea that the customer is a participant in the brand's unfolding narrative.

Social Perception

Niche and Intriguing

Copy Examples

• •History is not what you have been told. Uncover the secrets of the cosmos in Chapter IX of 'thedawn.' Your path to understanding begins now.
• •Wear the symbols of the cosmos. Our new line of apparel is designed for the modern mystic. Explore the collection.
• •The path continues. As a valued follower of 'thedawn,' be the first to experience our latest chapter. The universe has a story to tell.
• •Sip your morning brew from a vessel of ancient power. The Triskelion, a symbol of cosmic energy, is a reminder that magic exists in the everyday.
• •Let your imagination wander to a time when gods and mortals intertwined. What secrets do you think the dawn of humanity holds?