Brand Tone

casual, relaxed, community-oriented, informal, and engaging

Brand Values

• •Community and Local Connection
• •Authentic California Vibe
• •Quality and Casual Comfort
• •Experience and Entertainment

Best Practices

• •Use Casual, Inclusive Language: Write as if you're talking to a friend. Use words like "we," "you," "us," and "your spot" to foster a sense of belonging. Avoid overly corporate or formal language.
• •Emphasize the "Vibe": The brand's biggest asset is its atmosphere. Use descriptive words that evoke feelings of relaxation, fun, and sun-soaked days —"chill," "vibrant," "laid-back," "sun-drenched," "breezy."
• •Highlight the Local Connection: Regularly mention the Venice community, local artists, and the history of the area. This reinforces brand values and differentiates it from generic beach bars. Phrases like "Venice born and raised" or "For Venice, by Venice" can be powerful.
• •Focus on the Experience, Not Just the Product: Instead of just saying "We have beer," say "Cold beer after a long surf." Instead of "We have tacos," say "The perfect fish tacos for a boardwalk sunset." Sell the moment and the lifestyle.
• •Keep it Authentic and Visual: The copy should match the visual identity —bright, authentic, and full of life. Use real photos and videos of people enjoying the space. Let the copy be a caption to the real-life experience, not a sterile advertisement.

Social Perception

Perceived as a vibrant, atmospheric spot with stunning views and an inviting ambiance, embodying the unique Venice vibe. Popular for parties, events, and casual gatherings. Some concerns exist regarding service consistency and drink prices.

Copy Examples

• •Find your frequency. Lose yourself in the music. Our Sunset Vibes Silent Disco is back this Friday. Grab your crew, grab a headset, and dance on the edge of the Pacific. 5 DJs, 5 channels, 1 unforgettable Venice sunset. Link in bio for tickets. #VeniceBeach #SilentDisco #TheWaterfrontVibes
• •Your spot on the boardwalk. Good food, cold beer, and authentic Venice hangs. Welcome home.
• •Leave work behind and step into the sunset. Our weekday happy hour runs from 3-7 PM with BOGO cocktails and unbeatable ocean views. Because you ’re a local, and this is your front yard. Tag a friend who owes you a drink! #VeniceLocals #HappyHour #BeachLife
• •Sourced from local farms, served right on the beach. That's how we roll. 🌮
• •Hey Neighbors, There ’s always something happening at our corner of the boardwalk. This month, we're celebrating the soul of Venice with a new art installation from a local artist and live music every weekend. Come hang, grab a bite, and be a part of what makes this community special. See the full event schedule below.