Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Community-Oriented, Customer-Focused

Brand Values

• •Customer Satisfaction: Explicitly stated as their top priority.
• •Expertise and Quality Service: Demonstrated through knowledgeable staff and specialized services like pointe shoe fittings.
• •Support for the Dance Community: Implied through partnerships and understanding the specific needs of dancers.
• •Personalized Attention: Valuing each customer and taking the time to meet their individual needs.
• •Passion for Dance: Staff often have dance backgrounds, allowing them to connect with customers authentically.

Best Practices

• •Know Your Audience, Inside and Out: Understand their needs, language, and what resonates with them (e.g., dancers appreciate expertise and understanding of their specific requirements).
• •Define Your Core Values and Let Them Shine: Ensure your messaging consistently reflects what your brand stands for (e.g., customer satisfaction, expertise, community).
• •Develop a Brand Voice Guide: Document the desired tone (e.g., friendly, expert, supportive), language style (e.g., inclusive, encouraging), and common phrases or words to use or avoid.
• •Be Authentic and Human: Share real stories (where appropriate), use natural language, and let the passion for your field (in this case, dance) come through. Avoid overly corporate or impersonal language.
• •Consistency Across All Channels: Ensure the tone is consistent on your website, social media, email communications, and in-store interactions. Train all staff who interact with customers or create content on the brand voice.

Social Perception

Trusted Resource, Supportive and Caring, Reliable

Copy Examples

• •Headline: Your Last Chance to Dance with Our Best Deals! Body: For 10 wonderful years, we've cherished being part of your dance journey. As we prepare to close our doors on June 14th, come find amazing savings on all your favorite dancewear, shoes, and accessories. Thank you for your incredible support, Tennessee! Tone: Appreciative, direct, informative.
• •Headline: Pirouette into Savings! Everything Must Go! Body: Our grand finale sale is on! Get the quality dance essentials you love from The Dance Store -Tennessee at prices you won't believe. Our knowledgeable team is here to help you find the perfect fit one last time. Visit us before June 14th! Tone: Enthusiastic, urgent (due to closing), helpful.
• •Headline: A Decade of Dance: Our Heartfelt Thanks & Final Bow. Body: It's been an honor serving the Tennessee dance community. Join us for our closing sale and stock up on beautiful dance fashions and essentials. We're grateful for every plié, jeté, and smile we've shared. Don't miss out – sale ends June 14th! Tone: Nostalgic, grateful, community-focused.
• •Headline: Final Call for Dancers! Unbeatable Prices Storewide. Body: From tiny dancers to seasoned performers, we've got something for everyone in our closing sale. Our expert fitters are still here to offer personalized advice. Thank you, Tennessee, for 10 amazing years. Shop now before we say goodbye on June 14th. Tone: Inclusive, expert, direct.
• •Headline: Stock Up & Save! The Dance Store -Tennessee's Farewell Sale. Body: Your support has meant the world to us. As we take our final bow, enjoy fantastic discounts on top brands like Capezio, Bloch, and more. We'll miss our wonderful customers! Visit us in-store for the best selection before June 14th. Tone: Appreciative, brand-focused (mentioning quality brands), warm.