Brand Tone

Creative & Artistic, Playful & Expressive, Friendly & Approachable, Trendy & Modern, Quality-conscious

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Quality & Durability
• •Customer Satisfaction
• •Supporting Artists

Best Practices

• •Embrace Playful Language: Use vibrant, energetic, and slightly informal language. Don't be afraid of a little humor or a well-placed emoji in social media contexts. Think "fun" and "approachable."
• •Highlight Individuality and Customization: Continuously emphasize the ability for customers to express themselves, whether through choosing an artist's design or creating their own. Use words like "unique," "personalize," "your own," "express."
• •Spotlight Artists and Creativity: Regularly feature artist collaborations in your copy. Talk about the inspiration behind designs and the artists themselves. This reinforces the "artistic" value.
• •Focus on Both Aesthetics and Function: While the designs are key, also weave in the quality and protective aspects of the cases. Balance "style" with "substance."
• •Be Visually Driven and Descriptive: Use evocative language that complements the visual nature of the products. Describe the colors, patterns, and feel of the designs to create desire. Use user-generated content and social proof in your messaging.

Social Perception

Positive, Fashionable Accessory, Giftable, Good Customer Experience, Celebrity Endorsement

Copy Examples

• •Headline: Don't Be Basic. Be You. Body: Your phone is an extension of your awesome. Why dress it in something boring? Unleash your inner artist with The Dairy. Design a custom case that screams *you*, or choose from hundreds of epic designs by incredible global artists. Your vibe, your case.
• •Headline: Art for Your Pocket, Protection for Your Phone. Body: Who says you can't have it all? At The Dairy, we blend drool-worthy designs from talented artists with durable cases that can handle your everyday (and not-so-everyday) adventures. Look good, feel secure.
• •Headline: Warning: May Cause Extreme Phone Envy. Body: Get ready for the "OMG, where did you get that case?!" Our artist-designed and customizable phone cases are serious head-turners. Express yourself and let your tech do the talking. Shop the latest drops now!
• •Headline: Your Style. Your Story. Your Case. Body: From minimalist chic to wildly vibrant, The Dairy has a design to match every mood and personality. Or, take the creative wheel and design your own masterpiece! It's more than a phone case; it's a statement. What will yours say?
• •Headline: Meet the Artists Who Make Your Tech Pop! Body: We're passionate about supporting creativity! Discover the amazing artists behind your favorite Dairy designs. Each purchase supports their incredible talent and brings more unique art into the world (and onto your phone!).