Brand Tone

personal, inspiring, and appreciative

Brand Values

• •Inspiration and Empowerment
• •Passion and Quality
• •Customer-Centricity
• •Inclusivity and Awareness

Best Practices

• •Always lead with the 'why': Remind your audience of the brand's inspiring origin story. This personal connection is your greatest asset.
• •Use 'we' and 'our' to foster community: Frame the brand as a collective journey that includes your customers.
• •Express gratitude generously: Regularly thank your customers for their support and loyalty. This reinforces the brand's appreciative tone.
• •Keep it personal and relatable: Avoid overly corporate or generic language. Write as if you are speaking to a friend.
• •Highlight the quality and care in every product: Emphasize that the products are handmade with passion and high-quality ingredients.

Social Perception

Overwhelmingly positive. Customers praise product quality, variety, fast delivery, and excellent customer service. Many express loyalty and feel a strong personal connection to the brand's inspirational story and founder, seeing it as an inspirational success.

Copy Examples

• •Your nail care routine is about to get a dreamy upgrade. ✨ Introducing our [New Product Name], crafted with the same love and passion that started The Cuticle LAB. Because we believe everyone deserves to feel beautiful and empowered, one manicure at a time.
• •From a dream in a bedroom to a community of thousands! 🎉 We are so incredibly grateful for every single one of you who has joined us on this journey. Your support means the world and inspires us every day to keep creating products made with love.
• •POV: You finally found the perfect cuticle oil scent for every mood. 😉 With over 70 scents to choose from, which one are you picking today? #TheCuticleLAB #NailCare #SmallBusinessGlowUp
• •More than just nail care. The Cuticle LAB is a story of passion, perseverance, and the power of believing in yourself. Discover the heart behind our products.
• •As one of our most valued customers, we wanted to give you a little something to say thank you for being a part of our story. Here’s a special offer on your next purchase, because you’re the reason we do what we do. ❤️