Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Creative and Curious, Authentic and Genuine, Meaningful and Nostalgic, A Little Bit Fun

Brand Values

• •Craftsmanship and Quality
• •Local Pride and Community
• •Meaningful Connections
• •Creativity and Exploration
• •Personal Passion and Dedication
• •Customer Satisfaction

Best Practices

• •Lead with Your Story: Authentically share the "why" behind The Curious Bison – the passion for making, Oklahoma pride, and the journey of Jordan and Mikey. This builds connection and trust.
• •Embrace "Handcrafted" and "Local": Consistently use terms that highlight the artisanal nature of the products and their Oklahoma roots. This reinforces their core identity.
• •Maintain a Warm and Personal Voice: Write copy that feels like it's coming from a friendly, passionate maker. Use inviting language and share enthusiasm for new designs or local events.
• •Focus on Meaning and Connection: Frame products not just by their features, but by the emotions they evoke – nostalgia, joy, connection to places, or the pleasure of giving a thoughtful gift.
• •Inject "Curiosity" and "Fun": Let the brand's namesake shine through by encouraging exploration (of products or travel) and occasionally using playful or lighthearted language that reflects the "little bit fun" aspect of their mission.

Social Perception

Highly Positive, Support for Local Artisans, Go-To for Unique Gifts, Appreciation for Authenticity, Reliable and Trustworthy

Copy Examples

• •Map out your adventures, Oklahoma style! 🗺️ Our handcrafted travel maps are more than just decor; they're a story waiting to be told. Spark your curiosity and celebrate the places you love.
• •From Tulsa, with passion. ✨ Each Curious Bison piece is laser-cut with care, designed to bring a little bit of Oklahoma charm and a whole lot of joy into your home. Meaningful, giftable, and always unique.
• •Got a wanderlust heart? So do we! Our travel-inspired collection is made for explorers, dreamers, and everyone who loves good design. Handcrafted to spark nostalgia and inspire your next journey.
• •Searching for that perfect, one-of-a-kind gift? We pour our creativity (and a little bit of fun!) into every item. Discover handcrafted treasures that connect you to the people and places that matter most.
• •It started with a spark of curiosity and a love for making. Now, we're thrilled to share The Curious Bison with you! Explore our Oklahoma-proud, travel-inspired gifts online or visit our Tulsa store.