Brand Tone

Aspirational, serene, professional, welcoming, focusing on transformative and relaxing experiences, positive, luxurious, rejuvenating, expert, polished, and sophisticated.

Brand Values

• •Expertise & Quality
• •Holistic Self-Care
• •Cleanliness & Safety
• •Customer-Centricity
• •Aesthetic & Ambiance

Best Practices

• •Use a Core Vocabulary: Consistently use words like "unwind," "rejuvenate," "glow," "serene," "expert," "bespoke," and "pamper" across all communications to reinforce the brand's tone.
• •Focus on the "How it Feels": Instead of just listing what a service is, describe how it will make the client feel. Write about the "feeling of fresh, light feet after a pedicure" or the "confidence of a perfect blowout."
• •Maintain a Professional & Polished Voice: Avoid overly casual slang, excessive emojis, or abbreviations. Ensure all copy is well-written, grammatically correct, and reflects the premium nature of the brand.
• •Keep Visuals and Copy Aligned: Every piece of copy should match the high-quality, clean, and serene aesthetic of the brand's photography and videography. The words and images must tell the same story.
• •Speak to the Aspiration: Frame the services as an investment in oneself. The copy should appeal to the client's desire for not just a beauty treatment, but a moment of luxurious escape and self-improvement.

Social Perception

High-end, reliable, professional beauty destination; a go-to place to unwind and get pampered; associated with quality results and skilled, pleasant staff; trustworthy for premium and satisfying beauty treatments.

Copy Examples

• •Your daily reminder that perfect nails aren't a luxury, they're a necessity. Let our artists craft your next statement look. #TheCureQA #DohaBeauty #NailArt #ManicurePerfection
• •Rediscover Your Radiance. Unwind and Glow with Our Signature Facials. Expert care, transformative results. Book your escape.
• •Your Mid-Week Reset Awaits. Long week? You've earned this. Escape the hustle of Doha and step into a world of serenity at The Cure. From our tension-melting massages to our results-driven Hydrafacials, we're here to help you recharge. Book your appointment today and face the rest of your week refreshed and renewed.
• •A Gift For You: It's Time to Pamper Yourself.
• •Thank you so much for your kind words! We are thrilled to hear you loved your manicure and our team's professional service. We look forward to welcoming you back for your next pampering session at The Cure soon!