Brand Tone

Friendly and Approachable, Community-Oriented, Passionate, Light-hearted and Fun

Brand Values

• •Community Impact
• •Quality and Homemade
• •Personal Connection
• •Joy and Celebration
• •Authenticity

Best Practices

• •Always Lead with 'Why': Remind your audience of your mission – 'baking a difference.' This reinforces community values and passion beyond just selling cupcakes.
• •Use 'We' and 'You': Foster a personal connection by speaking directly to your audience and including yourselves (the 'Guys') in the narrative. Keep language conversational and avoid overly corporate jargon.
• •Showcase the People: Continue featuring the faces behind the brand. This authenticity builds trust and reinforces the friendly, approachable tone.
• •Engage Genuinely: Respond to comments and messages with the same warmth and friendliness projected in your posts. Personalized interactions matter.
• •Visual Consistency: Ensure that your photos and videos align with the warm, inviting, and high-quality feel of your brand. Bright, appealing visuals of your products and happy customer interactions (if available and with permission) will support the tone.

Social Perception

The perception garnered from their own social media is that of a small, local business run by passionate individuals dedicated to their craft and community. The positive engagement on their Instagram and TikTok (likes, comments) suggests a supportive local following. The lack of negative press or reviews is also a positive indicator, albeit in the context of a smaller digital footprint in search results compared to larger or more controversial businesses.

Copy Examples

• •Instagram Post (Image of new cupcake flavor): 'Say hello to your new happy place! 👋 Our [Flavor Name] cupcake is whipped, topped, and baked with a whole lotta love, right here in Columbus. We’re not just baking; we’re baking a difference, one delicious bite at a time. Come grab yours and taste the joy! #TheCupcakeGuys #ColumbusOH #CupcakeLove #BakedWithCare #CommunityBakers'
• •TikTok Video (Behind-the-scenes frosting a cupcake): 'Just a couple of guys, a whole lotta frosting, and a mission to make your day sweeter! 😉 What flavor are you dreaming of today? Let us know in the comments! #CupcakeGuys #BakingADifference #ColumbusEats #SweetTreats #BehindTheScenes'
• •Facebook/Instagram Story (Highlighting a local event they are part of): 'We’re thrilled to be part of the [Local Event Name] this weekend! 🎉 Swing by our stall, say hi, and grab a cupcake (or three!). Supporting our Columbus community never tasted so good. See you there! #CommunityLove #TheCupcakeGuysOH #ColumbusEvents #SupportLocalOH'
• •Promotional Post (Special offer): 'Mid-week treat? Yes, please! 😊 Get a free [Smaller Item, e.g., mini cupcake or cookie] with any dozen cupcakes ordered today. Because a little extra sweetness (and kindness) goes a long way! Order via DM. #CupcakeDeal #ColumbusFoodie #TheCupcakeGuys #SweetenYourDay #BakingHappiness'
• •General Brand Post (Image of the two 'Guys'): 'Meet the Guys behind the cupcakes! 👋 We're [Name 1] and [Name 2], and our passion is simple: baking delicious treats that bring a smile to your face and make our Columbus community a little brighter. Thanks for being on this journey with us! #MeetTheBakers #TheCupcakeGuysStory #ColumbusOhio #PassionForBaking #CommunityFirst'