Brand Tone

Innovative, community-focused, supportive, passionate, and modern.

Brand Values

• •Quality
• •Innovation
• •Community Support
• •Passion
• •Fusion

Best Practices

• •Highlight Core Values: Ensure that copy consistently reinforces the brand's key values, such as innovation, quality, and community support.
• •Stay Authentic and Passionate: Let the genuine enthusiasm for coffee and crypto shine through in all communications.
• •Use crypto and coffee terminology naturally.
• •Show the fusion between coffee and the crypto culture.
• •Show, don't tell: support the bitcoin community through actual actions to reinforce Main Chain Coffee's values.

Social Perception

More than just a coffee provider, but as a supporter and enabler of the crypto space, supporting community builders in the Bitcoin and crypto space.

Copy Examples

• •Great coffee supporting Bitcoin content creators.
• •Passion for crypto, Bitcoin, and coffee converge.
• •Enthusiasts committed to crafting the perfect brew.
• •Supporting Bitcoin influencers, one brew at a time.
• •Main Chain Coffee is dedicated to the Bitcoin & crypto community.