Brand Tone

Aspirational & Inspirational, Elegant & Stylish, Friendly & Approachable, Helpful & Guiding

Brand Values

• •Aesthetic Beauty & Design
• •Quality
• •Personalization & Self-Expression
• •Customer Satisfaction
• •Accessibility & Affordability

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the key characteristics of your brand's tone (e.g., elegant, inspirational, friendly), including do's and don'ts and examples of preferred vocabulary.
• •Understand Your Audience: Tailor the tone to resonate with your target customer. For The Crown Prints, this means speaking to individuals interested in home décor, style, and personalization.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform. This builds recognition and trust.
• •Focus on "Show, Don't Just Tell": Instead of saying "our prints are beautiful," describe the feeling or atmosphere they create ("transform your walls into a calming escape"). Use evocative language.
• •Train Your Team: Anyone responsible for creating content or interacting with customers should be trained on the brand's voice and tone to ensure consistency. Regularly review content to ensure it aligns.

Social Perception

Positive, Trusted, Inspirational for Home Decor, Good Value

Copy Examples

• •Instagram Post (Showcasing a new botanical print): Breathe life into your sanctuary. 🌿 Our latest botanical collection captures the serene beauty of nature, ready to transform your walls into a calming escape. Discover the art of tranquility. #TheCrownPrints #BotanicalArt #HomeSanctuary #WallDecor #InteriorInspiration
• •Facebook Ad (Promoting a sale): Elevate your everyday. ✨ For a limited time, enjoy 20% off all prints and curate the gallery wall of your dreams. Because beautiful design shouldn't be a luxury, it should be yours. Shop now! #TheCrownPrintsSale #AffordableArt #HomeDecorDeals #StylishSpaces #LimitedTimeOffer
• •Product Description (For an abstract piece): Make a statement without saying a word. This captivating abstract print blends bold strokes with subtle hues, inviting interpretation and adding a touch of modern sophistication to any room. Let your walls do the talking. #AbstractArt #ModernDecor #StatementPiece #TheCrownPrints #ArtForYourHome
• •Email Newsletter Subject Line: Unlock Your Home's Potential: New Arrivals & Styling Tips Inside!
• •Pinterest Pin Description (For a coastal print collection): Dreaming of seaside serenity? 🌊 Bring the calm of the coast home with our curated collection of ocean-inspired prints. Perfect for creating a breezy, light-filled haven. #CoastalDecor #BeachHouseStyle #TheCrownPrints #NauticalArt #HomeInspo