Brand Tone

fun, quirky, youthful, trendy, and approachable

Brand Values

• •Creativity & Originality
• •Style & Trendiness
• •Functionality & Quality
• •Customer Focus & Support
• •Accessibility & Inclusivity
• •Combating Monotony

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., playful, witty, enthusiastic), vocabulary (words to use/avoid), and sentence structure preferences. Share this with anyone creating content.
• •Use "You" and "Your" to Speak Directly to the Customer: This fosters a more personal and engaging connection, aligning with an approachable tone.
• •Inject Personality with Emojis and Lighthearted Language (where appropriate): Reflect the "fun" and "quirky" values. However, ensure it aligns with the platform and doesn't overshadow the product's value.
• •Tell a Story: Connect with the audience by sharing the "why" behind the products or the brand itself, like their origin story of wanting to make workspaces more inspiring.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on social media, in emails, and in customer service interactions to build a cohesive brand experience.

Social Perception

Customers generally perceive The Creative Dukaan as a source for unique, stylish, and fun accessories that add personality to their belongings and workspaces.

Copy Examples

• •Headline for a new laptop sleeve collection: "Your Laptop's Boring Days Are Over. Say Hello to Sleeves with Swag!"
• •Instagram caption for a quirky mousepad: "Warning: May cause extreme desk envy. 😉 Our new mousepads are here to slay your workday! #KillBoredom #WorkspaceGoals"
• •Email subject line for a sale: "🎉 Treat Yo' Self (and Your Tech!) - Creative Dukaan Goodies Inside!"
• •Product description snippet for a t-shirt: "Wear your vibe on your sleeve (literally!). This tee isn't just fabric; it's a mood. Get ready for the compliments."
• •Facebook ad copy: "Tired of the same old, same old? Upgrade your gear with The Creative Dukaan! From laptop bags that pop to coasters that crack a smile – we make everyday awesome. Shop now and let your personality shine!"