Brand Tone

Educational, Artistic & Appreciative, Inspiring, Trustworthy & Reputable, Child-Centered, Polished & Professional

Brand Values

• •Quality
• •Creativity
• •Education
• •Legacy & Tradition
• •Passion for Reading
• •Artistic Excellence

Best Practices

• •Prioritize Visual Language: Even in text, use descriptive and evocative words that reflect the artistic quality of the books. Words like "vibrant," "captivating," "beautifully crafted," and "imaginative" align well.
• •Emphasize Educational Value Subtly: While the books are educational, the copy should not sound like a dry textbook. Highlight the joy of discovery and learning through engaging stories and fascinating facts.
• •Speak to Both Child and Adult: Address the wonder and engagement for the child, and the quality, educational merit, and lasting value for the parent, educator, or gift-giver.
• •Maintain a Tone of Wonder and Inspiration: The copy should aim to evoke a sense of magic, curiosity, and the joy of reading, aligning with the experience of a child discovering a new favorite book.
• •Uphold Quality in Communication: Ensure all copy is well-written, grammatically correct, and professional, reflecting the high standards of the books themselves. Avoid overly casual slang or trendy jargon that might quickly date or cheapen the brand's established image.

Social Perception

The Creative Company is generally perceived as a publisher of beautiful, high-quality, and often award-winning children's books. Customers and the literary community see them as a reputable source for educational and artistically rich content. They are respected for their contribution to children's literature, with a particular appreciation for the craftsmanship of their books, especially those under the Creative Editions imprint. The brand is viewed as reliable and committed to producing valuable reading experiences for children.

Copy Examples

• •Spark a lifelong love of reading. The Creative Company crafts beautifully illustrated and thoughtfully written books that awaken curiosity and inspire young minds. Discover stories that matter.
• •Journey through the wonders of science! Our newest series brings complex topics to life with engaging narratives and stunning visuals, perfect for the inquisitive young learner. Explore today!
• •Dive into a world of breathtaking illustration. Each page of [Book Title] is a masterpiece, designed to captivate and inspire. Experience the art of storytelling. #CreativeKids #BeautifulBooks
• •Share the magic of reading with your little ones. Our books are more than just stories; they are invitations to explore, learn, and dream together. What adventures will you embark on this week? #FamilyReading #ChildrensLiterature
• •Since 1932, The Creative Company has been dedicated to publishing exceptional books for young readers. We believe in the power of stories and art to enrich lives, fostering creativity and a passion for learning that lasts a lifetime.